‘Don’t bankrupt us,’ jokes Buffalo Wild Wings after all-you-can-eat announcement – but it’s not for all customers

BUFFALO Wild Wings is pleading with its customers as a new meal deal is announced.

The beloved sports bar chain announced an all-you-can-eat boneless wings deal on Monday.

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The new offer will be offered on Mondays and Wednesdays for in-person customers only.

Those who fit this criteria will be allowed countless boneless wings and fries, all for the price of $19.99.

Captioning its graphic X post announcing the deal, the company jokingly begged its customers for just one thing.

“Please don’t bankrupt us,” shared Buffalo Wild Wings.

According to the post, there are some parameters to participate in the rotation.

Once the dish arrives, customers will not be able to share the food with others as the cost of the meal is for one person only.

Diners also cannot take leftover meals to go after they have finished eating at the restaurant.

Some customers pointed out a potential gap in the restaurant’s rules and conditions, the lack of time limits.

“Do what!? Sounds like a good day. Thanks for the heads up,” one user wrote in the announcement post.

Based on the post, a person could spend an entire day at the restaurant eating on the same bill.

Despite the company’s plea to customers not to eat them out of business, they also issued a challenge to customers to eat as much as they can.

In a 30-second video TikTokthe company asked customers a question while dramatic, uplifting music played over black-and-white photos of men exercising.

“When fate calls, will you answer? Or will you let it go to voicemail?” they asked.

“And you will be tested. When that little voice screams, ‘No more boneless wings!’ What do you do?” the video continued.

“Are you going to let a little voice tell you what to do? Or are you going to take another boneless wing and destroy it with the muscles of your teeth?”

Many customers intend to take on the challenge.

“I ate traditional more than 40 times. I’m convinced I’m the reason the promotion ended and never came back,” wrote one user about a rotation experience they had.

“I’m 394 pounds and I plan on getting to 400 as soon as I leave the night with 20$,” shared another.

ALL YOU CAN EAT LOSSES

Although Buffalo Wild Wings has turned this into a joke, massive profit losses are a real concern for companies when it comes to this type of business.

In 2023, Red Lobster launched an all-you-can-eat shrimp deal, aiming to increase foot traffic and revenue; they succeeded in one respect.

“We expected a 20% increase in customer traffic, but the actual number was up to 40%,” said Thai Union CEO Thiraphong Chansiri in November 2024.

Thai Union held a 49% stake in the Red Lobster company before trying to sell it following the all-you-can-eat shrimp business catastrophe.

Although the restaurant chain hoped the deal would attract more people who would purchase other meals, thereby increasing overall sales, the deal backfired dramatically.

Even Buffalo Wild Wings customers recognized Red Lobster’s fate after their own dance with the business.

“I think you guys make more profit than Red Lobster,” shared one user.

Red Lobster faced an operating loss of more than $11 million during the third quarter and $12.5 million in the fourth quarter following its 2023 deal.

The chain faced a similar loss in 2003 after an all-you-can-eat crab deal left it with a $3.3 million loss in just seven weeks.