CUSTOMERS are reacting to the removal of self-checkout in busy locations, leaving many waiting in long queues for exorbitant times.
Target, which recently implemented a strict 10 items or fewer self-checkout policy, recently decided to end that experience at one of its most populated locations in the country.
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Target in Emeryville, California — which serves most of the East Bay area, announced earlier this week that it was removing access to self-checkout entirely, citing a massive increase in recent years in shoplifting.
This is the only nearby Target for many shoppers in the Oakland area, with the closest locations being in Albany, Alameda and Berkeley.
Some shoppers, as expected, were not happy with the change and fear it will further impact their in-store experience.
“The goal is: we want the checkout experience to be 4 times longer” commented a user under X news, formerly Twitter.
“We will still only have 2 boxes open at peak times” he wrote other.
“We all know very well that there will still only be a single cash register open anyway,” someone complained.
While there are no official numbers available for this specific target, the network reported an overall increase in thefts of 120% in the first half of 2023, compared to the same period the previous year.
A customer commented that “the honor system doesn’t work in Emeryville.”
But another user responded that they believe “the honor system doesn’t work in America, period.”
Other suggested that companies like Target have “lost face.”
“Why should we be expected to keep ours?” he asks in the post.
A person joked that maybe if people kept stealing, it would create more jobs available in retail.
But others disagreed.
“Not one he responded“they will still have 2 people registering while 30 people wait in line.”
Over the past two years, Target has cut more than 35,000 jobs, or nearly 8% of its total national workforce, according to company records.
This cut resulted in a large reduction in the number of boxes available at any given location
Since this change, customers have been complaining all over social media about being forced to wait in long lines with even longer wait times, frustrating those who may only have a few items in the absence of self-checkout.
The chain also announced this month that prices on more than 5,000 everyday items would be reduced in store.
This decision led many customers to speculate on social media that Target has been actively price gouging.
“Alternative Headline: Target Confesses It Blatantly Defrauded Millions of Consumers, No Penalties Expected,” a viral post he said.
“The goal was to take you to hell while claiming inflationary pressure and losing a ton of customers,” other post read.
“So they will return prices to normal and pretend they are offering a deal.”
Target did not respond to US Sun’s request for comment.
This story originally appeared on The-sun.com read the full story
