CRAKER Barrel fans are expressing outrage as the restaurant makes changes because its CEO says its old approach isn’t working.
There are three main changes that Julie Felss Masino, CEO of Cracker Barrel, noted could soon be implemented at all or a good number of Cracker Barrel’s 660 locations.
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The former Taco Bell executive became CEO of the American restaurant and gift store chain in August.
“We’re just not as relevant as we once were,” Masino said on a May 16 conference call to discuss his plans to update the restaurants. CBS News reported.
She also said that Cracker Barrel has “lost some of its shine” and needs a “transformation” to attract new customers.
“[W]We are not leading in any area,” Masino emphasized.
“[T]The reality is that we lost some market share, especially at dinner.”
Upcoming changes include green chili cornbread, price adjustments and some remodeling.
When it comes to a new look, Masino noted, “A different color palette, updating the lighting, offering more comfortable seating and simplifying decor and accessories.”
“The goal, quite simply, was to freshen things up so they were noticeable and attractive,” she explained.
“But I still feel like Cracker Barrel.”
Masino also emphasized that customer feedback was positive.
Several restaurant customers responded to a post what CBS News did about the changes in Facebook.
“I love Cracker Barrel,” said a fan of the restaurant in a comment.
“It’s hard to find a restaurant with food like CB…please leave it as is. I’m in Florida and CB is always full.”
“We love Cracker Barrel,” another person added.
“The goal, quite simply, was to freshen things up so that they were noticeable and attractive, but still felt like Cracker Barrel.”
Julie Felss Masino, CEO of Cracker Barrel
“Please don’t miss out on the delicious breakfasts and gift shop!”
“We just dropped off a Cracker Barrel in Virginia,” shared one customer.
“Seemed very busy to us!”
“I love eating at Cracker Barrel,” added one Facebook user.
“I loved the food. The country store has the best things, from candy, clothes and collectibles. Please don’t change too much.”
This story originally appeared on The-sun.com read the full story
