A KOHL’S shopper complained about the “cheap” feeling in stores thanks to a new inventory boost from the company.
The department store chain is making changes to improve its bottom line, but not everyone is thrilled with the results.
The company offered sales as it launched new home decor collections.
New furniture and decor started appearing at Kohl’s in March USA today reported.
Now, user X is saying that sales near the new sections are changing the store environment.
“Although I’m loving the new home decor sections, those giant sales signs that appear in the air are tacky,” they said. “They cheapen the whole feeling of the store. Why… just why???”
It’s unclear what store or sale exactly they were referring to, but the sale signs at Kohls are usually large and red.
Inventory and sales changes like this are part of a broader push for the company.
CHANGING TIMES
Kohl’s has struggled recently to generate a profit for its investors.
The company reported losses during the first quarter on a Thursday Press release.
This came as a surprise to Wall Street, according to CNBC.
CNBC said the new inventory changes were part of a broader recovery plan.
The changes were not enough, as net sales decreased by 5.3% in the first quarter.
Tom Kingsbury, the company’s CEO, attributed the situation to the previous year’s sales, which could make the current sales number appear weak.
“Our first quarter results did not meet our expectations and do not reflect the direction we are taking with our strategic initiatives,” he said in a statement.
In an interview with CNBC, he said the weather was partly to blame, arguing that many Americans have avoided buying seasonal items this year.
Within hours of releasing the numbers, Kohl’s was on track for its worst day ever in the stock market, with shares rapidly losing up to a quarter of their value.
Our first quarter results did not meet our expectations and do not reflect the direction we are taking with our strategic initiatives.”
Tom Kingsbury
STAYING ALIVE
Department stores have struggled to evolve with the economy in recent decades.
Once a fixture in North American retail, Sears is on its last legs.
The chain recently closed a store in New Jersey, leaving only 11 locations remaining.
JCPenney also closed stores after filing for bankruptcy.
Kohl’s avoided mass sales, although some stores closed abruptly.
The bankrupt clothing factory Express has been offering discounts in recent days.
Shoppers have had issues with the new receipt checks at Kroger.
This story originally appeared on The-sun.com read the full story
