A TARGET buyer sarcastically criticized the network’s self-checkout policy.
The angry customer asked the popular retailer to change its strategy and look at models released by wholesalers.
two
Target has come under fire after bosses implemented sweeping self-checkout changes.
Only shoppers with 10 items or less in their cart can use the self-service machines.
But the policy has left some consumers incandescent with rage.
“I’m not sure who came up with the great idea to make your self-checkout lines only have 10 items or less and only have one checkout line open for the rest,” one shopper posted on X, formerly Twitter.
“You should take a look at the Sam’s Club model [sic].”
Target tested the policy in several stores before implementing it across the board.
The express self-checkout concept was launched in 200 stores last fall.
A Target spokesperson previously told The US Sun that the system was being implemented to reduce wait times and understand guest preferences.
The express self-checkout concept is now a feature in thousands of stores, but bosses said they intended to open more traditional checkouts.
Store managers can open and close cash registers at times that best suit their point of sale.
“We also continue to invest in additional training to ensure our teams can continue to provide excellent customer service during checkout,” said a Target spokesperson.
But not all buyers welcomed the change.
Customers were furious about the long lines, even abandoning their carts in frustration.
US Sun has reached out to Target for comment.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at several locations were made available only to Walmart+ members.
Other customers reported that self-checkout was closed at specific times and more cashiers were offered in its place.
While shoppers feared that shoplifting would fuel the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would thwart fiercely contested receipt checks.
However, this test has been discontinued.
At Target, items are being limited in auto-checkout.
Last fall, the brand researched new express self-checkout lanes in 200 stores with 10 items or less for added convenience.
In March 2024, this policy was expanded to 2,000 stores in the US.
Meanwhile, Sam’s Club bosses are working to ensure the checkout process is seamless.
Members can use the scan-and-go service through the internal app.
This service is used by approximately one in three Sam’s Club shoppers, the company announced.
Shoppers can check out items during their shopping trip.
They also pay for purchases through the app instead of waiting in line at the checkout.
NEW SYSTEMS
Sam’s Club shoppers then head to the exit, where they show their receipts on their cell phones to an employee.
But the chain is even launching technology that speeds up the checkout process.
Bosses are rolling out scanning machines that automatically check items purchased by shoppers.
Plans to introduce the technology were revealed at the Consumer Electronics Show held earlier this year.
The machines have been installed in around 120 stores, but bosses want to have them in all Sam’s Club warehouses by the end of the year.
The concept eliminates the need for workers to check receipts.
This story originally appeared on The-sun.com read the full story
/cdn.vox-cdn.com/uploads/chorus_asset/file/25521507/notepadspellcheck2.jpeg?w=300&resize=300,300&ssl=1 "Microsoft Notepad gets spell check and autocorrect 40 years after launch")
