A TARGET customer has been left furious after the store changed its checkout method, claiming it is no longer a pleasant shopping experience.
The retailer has received numerous backlashes from shoppers regarding changes to its self-checkout policy.
3
3
Many were in an uproar after the company limited self-checkout to 10 items just earlier this year.
A customer questioned the company, wondering what the reason for its big change was.
“@Target is your goal for people to just place pre-orders and not buy from your stores anymore?”, the buyer asked on X, formerly known as Twitter.
“Because you used to have a flawless shopping experience and now self-checkout is 10 items or less and you only have one or two cashiers. I don’t want to shop there.”
Target responded to the frustrated customer asking for their information so they could help.
“Thank you for sharing your latest experience with us. It’s disappointing to hear that there weren’t enough boxes during your checkout,” AskTarget responded on X.
“To better serve you, please DM us your name, email address, store location, date and time of your visit.”
‘THAT WAS RIDICULOUS’
Target’s 10 items or less policy was tested last October in select locations.
On March 17 of this year, the retailer expanded the self-checkout policy in almost all of its 2,000 stores across the country.
The intention was to improve efficiency and customer experience, but it backfired for many buyers.
Another shopper was angered by the new policy, claiming they were asked to recount their items.
“The ATM employee at the Danvers, MA store made me count my items to prove I only had 10. Ridiculous,” they said on X.
“If I were 11, would I have to step out of line?”
Target responded to the customer, explaining its new policy.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at several locations were made available only to Walmart+ members.
Other customers reported that self-checkout was closed at specific times and more cashiers were offered in its place.
While shoppers feared that shoplifting would fuel the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would thwart fiercely contested receipt checks.
However, this test has been discontinued.
At Target, items are being limited in auto-checkout.
Last fall, the brand researched new express self-checkout lanes in 200 stores with 10 items or less for added convenience.
In March 2024, this policy was expanded to 2,000 stores in the US.
“I understand how frustrating this can be. We have a limit on how many items can be purchased at self-checkout. We would direct you to the register if you exceed the maximum item quantity,” the retailer wrote.
However, the buyer was still upset, saying, “
“I said we had exactly 10 items. She made me count them to prove it. So yeah, that was ridiculous,” they concluded.
A third shopper also argued that most of the time people buy more than 10 items.
“Man I really hate that Target self-checkout is now only for 10 items or less,” the customer wrote about the policy.
“Who leaves Target with less than 10 items?!”
This story originally appeared on The-sun.com read the full story
