FOOT Locker has announced an enhanced rewards program as it continues to close hundreds of stores through 2026.
The popular shoe store changed its program using customer insights to offer a series of exclusive member benefits.
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Foot Locker has revamped its FLX Rewards program, which now offers FLX Cash, according to company report Press release.
This allows customers to use points for discounts on a purchase.
The new enhancement also includes exclusive member benefits like priority access to exclusive sneaker releases and an updated birthday gift.
Members will continue to have access to free shipping.
“Our enhanced FLX Rewards program represents a significant step forward in providing a seamless shopping experience for sneaker enthusiasts,” said Mary Dillon, president and CEO of Foot Locker, Inc., according to the press release.
“In line with our Lace Up Plan, we believe this initiative strengthens our customer relationships and cements Foot Locker’s position as a leading omnichannel retailer.”
Kim Waldmann, senior vice president and chief customer officer at Foot Locker, Inc., also spoke about the updates, saying, “The launch of our new FLX Rewards program underscores our commitment to delivering a best-in-class omnichannel experience.”
“As Foot Locker continues its legacy as a global leader in sneaker culture, this new program offers our customers the best in sneaker inspiration, rewards and personalization.”
MEMBERS ONLY
Foot Locker boasts that the program has a “modernized aesthetic and simplified layer structure.”
It has Xtra savings, Xtra access and Xtra benefits.
Members with Xtra Savings can now redeem points, 100 points for every $1 spent, for FLX Cash.
Discounts of $5, $10 and $20 are also included, as well as other exclusive offers.
The Xtra Access tier allows members to be first in line for sneaker launch reservations from top brands.
What are the rewards program updates?
Foot Locker has revamped its FLX Rewards program and now offers FLX Cash.
It will have three levels: Xtra Savings, Xtra Access and Xtra Advantages.
Xtra Savings: Members can now redeem points, 100 points for every $1 spent, for FLX Cash.
Discounts of $5, $10 and $20 are also included, as well as other exclusive offers.
Xtra Access: Allows members to be first in line for sneaker launch reservations from top brands.
It also gives access to other special events and experiences.
Xtra Perks: Members receive free shipping with no minimums, free product returns, an upgraded birthday gift, and more.
Sneakerheads can now sign up for the FLX Rewards loyalty program in the US, in-store and online, without making a purchase.
It also gives access to other special events and experiences.
Xtra Perks allows members to get free shipping with no minimums, free product returns, an upgraded birthday gift, and more.
Sneakerheads can now sign up for the FLX Rewards loyalty program in the US, in-store and online, without making a purchase.
Foot Locker hopes to reach 50% loyalty penetration by 2026, but has a long-term goal of 70%.
REDESIGNED APP
The company also plans to launch a redesigned mobile app with three key new features.
It will have real-time release updates, including a “Heat Monitor” to monitor the excitement surrounding a new release.
There will be greater app functionality, including updated search, filtering, and login.
The new app updates will also be integrated into FLX so members can view and manage their ID, tier status, points and redeem rewards.
Foot Locker will introduce “Store Mode” through its mobile app in 2025.
This will allow customers to read product SKUs in-store and check availability and sizes.
UPCOMING CLOSURES
In March 2023, the company announced that it would close 420 stores by 2026, according to data Fox Business.
The closures are part of the company’s goal of rebranding and focusing on new, better-performing stores.
Foot Locker expects to close 25% of its stores in A and B rated malls and 50% of its stores in C and D rated malls.
“We are entering 203 with a focus on redefining the business – streamlining our operations and investing in our core brands and capabilities to position the company for growth in 2024 and beyond,” said Dillon.
Foot Locker also announced its “Lace Up” plan, which included opening standalone stores for sneaker lovers, kids and wealthier shoppers.
“We are extremely excited to introduce our ‘Lace Up’ plan with a new set of strategic imperatives and financial objectives designed to set us up for success over the next 50 years,” said Dillon.
US Sun has reached out to Foot Locker for comment.
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