A FUMING shopper has criticized the retailer for only having two working checkout kiosks in its local store.
Consumers said wait times in Target checkout lines are getting out of control.
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“@Target if you are going to close self checkouts at a certain time, then you must have more than 2 registers open,” tweeted the buyer.
“We dropped everything we were going to buy and left. I will buy from Amazon instead.”
Target responded to the tweet asking for more details about the negative customer experience.
“What you described is certainly not what we want our guests to experience,” Target responded.
“Please share your location and visit time with us via DM at the link below and we will forward it to store leadership. Thanks for sharing,” they added.
LONG LINES
This seems to be a recurring problem in many stores.
“@target I’m confused as to why your Hackensack location was remodeled to include more self-checkout if they were always going to be closed,” echoed another social media user.
“No matter what time I enter this store, the lines are stretching across the shopping area because there are not enough cashiers either,” they said.
In March, the retailer announced express self-checkouts that limit consumers to 10 items or fewer.
This new change has been implemented in almost 2,000 stores across the country.
Self-service machines were introduced in retail to reduce costs and speed up the in-person shopping experience.
“During the pandemic, many guests preferred to use self-checkout for all of their purchases because it offered them a contactless option,” the retailer said in a statement. Press release.
“To learn more about guest self-checkout preferences, we tested the Express Self-Checkout concept with limits of 10 items or less in about 200 stores last fall.”
Self-checkout was twice as fast in pilot stores, the retailer reported.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at several locations were made available only to Walmart+ members.
Other customers reported that self-checkout was closed at specific times and more cashiers were offered in its place.
While shoppers feared that shoplifting would fuel the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would thwart fiercely contested receipt checks.
However, this test has been discontinued.
At Target, items are being limited in auto-checkout.
Last fall, the brand researched new express self-checkout lanes in 200 stores with 10 items or less for added convenience.
In March 2024, this policy was expanded to 2,000 stores in the US.
RETAIL Fury
Target leadership acknowledged consumer concerns about long wait times and understaffing in stores.
Starting in March 2024, Target said it planned to open more traditional checkout boxes staffed by Team Members.
They also promised more in-store help for guests who “have more in their Target carts, need help, or just like to connect with our team” to help them get on their way sooner.
Shoppers said express checkouts have not been as efficient as intended.
Even so, customers are left waiting in the checkout line for hours on end.
“10 items or less in self-checkout It’s a very efficient way to send me shopping In another place,” tweeted one Target shopper.
Consumers are also fed up with Walmart’s strict new return policy.
And Kroger shoppers closed the supermarket after purchasing food they claimed was not fresh.
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This story originally appeared on The-sun.com read the full story
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