Official NFL Vodka Brand Files for Bankruptcy as Buffalo Bills, New England Patriots Demand $1 Million in Liens

An NFL vodka brand has filed for bankruptcy as it was reported that the brand was over a million dollars in debt.

The vodka distiller is said to owe $500,000 to Denver Bronco affiliate Stadium Management Co. alone and hundreds of thousands to several other NFL teams.

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Never Forget Brands filed for Chapter 11 bankruptcy on Wednesday after several liens were placed on the brand, The street reported.

The brand that makes GameDay Vodka faces judgment guarantees from the Buffalo Bills and Kraft Sports and Entertainment.

The company filed its petition with the U.S. Bankruptcy Court for the District of South Carolina, where it was revealed that it also owed other NFL teams.

GameDay Vodka owes the Baltimore Ravens and New Orleans Saints $150 each.

The sparkling vodka company’s smallest debt is to the Indianapolis Colts.

The company owes the Colts $110,000.

In addition to the various teams, the company also faces legal liens for $377,678 owed to university hospitality package provider Revel XP.

Despite the looming debt hanging over the brand, there has been no official announcement as to what caused the bankruptcy.

Never Forget Brands’ GameDay brand gained notoriety after becoming the official vodka brand of 14 different NFL and NCAA teams in 2022.

The company was relatively new at the time and had only been in operation for two years.

That same year, the distillery launched its GameDay Spiked vodka cocktails.

Tailgaters could enjoy spiked vodka seltzers in three flavors: fruit punch, lemon and strawberry lemonade.

The 99-calorie drinks came in three different flavors and contained 5% alcohol.

GameDay’s decline represents a larger problem in the spirits industry.

Colorado-based Lee Spirits Co., a distiller of gin and other alcoholic beverages, has filed for bankruptcy after ceasing all operations, The Street reported.

The company blamed COVID for the bankruptcy and the changing landscape of the alcohol industry.

Since suffering devastating financial impacts from the COVID-19 pandemic in 2020, the alcohol industry as a whole has had difficulty recovering.

Specifically, the craft beer industry.

Bart Watson, chief economist at the Brewers Association, attributed the industry’s stagnation not just to the pandemic, but to changing customer spending habits.

“The category is now static in terms of the number of drinkers,” said Watson, Forbes reported.

“And the number of people who say they drink more craft beer is now equal to the number of people who say they drink less.”

In 2023, the Brewer’s Association reported a 5.1% decline in the US beer market.

Although 495 breweries opened in 2023, 418 also closed.

Restaurant Closings in 2024

BOSSes of major restaurant chains have announced a series of restaurant closures. The US Sun has compiled a list of those affected by the network.

• Biscuit Barrel: Stores in Medford, Oregon, Columbia, South Carolina and Sacramento, California, closed.
• Mod Pizza: Bosses dramatically closed 27 stores in April, including some in the state of California.
• Frisch’s Big Boy: Restaurant bosses confirmed the closure of a restaurant in Covington, Kentucky, in April.
• Outback Steakhouse: The chain will close 41 “underperforming” locations this year.
• Two dolars: Four restaurants in Ohio closed in April.
• Pepper: A restaurant in Port Arthur, Texas, has closed permanently, as has another in Irvine, California.
• Friendly: Bosses have confirmed that an establishment in Ronkonkoma, Long Island, will close.
• Pizza Hut: A restaurant in Glen Falls, New York, closed in late March, followed by four in Ohio in June and 15 in Indiana.
• Danny: Two restaurants in Boise and Nampa, Idaho, have closed.
• Carl’s Jr.: The first location in Boise, Idaho, has closed.
• In and out: A location in Oakland closed earlier this year due to crime in the area.
• cheesecake factory: The chain is expected to close a location in Memphis, Tennessee, in July.
• Applebee’s: Announced the closure of between 25 and 35 locations this year.
• Taco John’s: He closed a restaurant in Minnesota and put the building up for sale in May.
• Rubio’s Coastal Grill: Announced the closure of 48 locations in California after filing for bankruptcy.
• Burger King: It closed a California location in June after 30 years.