Aim to launch a ‘take back’ event that could earn customers a 20% discount – but you need to bring a certain item into the store

TARGET’s latest money-saving event is friendly to consumers’ wallets and the environment.

The Denim Take Back event will launch in time for back-to-school and college shopping.

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Target announced its Denim Take Back event in July 2024 Press release.

From August 4th through August 10th, customers can get 20% off their purchase of new denim apparel with Target Circle when they trade in their worn or outgrown jeans at marked boxes in-store.

The 20% promo code can be redeemed for a one-time discount on all shoppers’ denim clothing purchases after they turn in up to five pre-owned denim items of any condition and from any brand.

The eco-friendly event encourages consumers to recycle their old clothes, keeping them out of landfills – while also saving on the items they will use, according to a press release.

“Our new Denim Take Back event is an easy way for families to breathe new life into their worn-in jeans,” said Gena Fox, senior vice president of apparel and accessories merchandising at Target.

“With back-to-school and college shopping a priority for families, we’re offering this 20% off Target Circle deal to make it even more affordable for our guests to update their denim wardrobes while we do our part to reduce waste and keep used jeans out of landfills.”

Customers can shop their new denim items in-store, online or through the Target app.

In addition to the 20% off Target Circle offer, customers with a Target Circle card can also save an extra 5% on their denim purchase.

“Target’s Denim Take Back event responds to growing consumer interest in products and programs that help reduce waste and advances the retailer’s commitment to creating and curating inclusive and sustainable brands and experiences,” the press release continues.

“This allows consumers to breathe new life into their old items and keep used jeans out of landfills, as the denim materials will be recycled and repurposed by Target’s partners.”

TARGET TRADES

The Denim Take Back event isn’t the first time Target has offered a trade-in program to help the environment.

Since 2016, the retail giant’s car seat trade-in program has recycled 2.6 million car seats and 39.7 million pounds of materials, according to the press release.

Customers can trade in their old car seats in exchange for a 20% off coupon good for a new car seat, car seat base, travel system, stroller or certain items of home baby equipment, according to the Waste disposal and reduction section of your website.

Materials from used car seats are recycled to make new items like pallets, plastic buckets, and building materials.

The company has offered car seat swap events every year since 2016.

OTHER TARGET DISCOVERIES

Target shoppers love it when the retail giant offers a good deal or promotion.

Customers loved an eye cream available for 15% off.

The Byoma De-Puff and Brightening Eye Gel was on sale for $11. It normally costs $13.

Many consumers also love shopping for Christmas items at Target.

Customers were delighted to learn that the retail company is bringing back its viral 8-foot decoration ahead of Halloween.

Hyde and EEK! The boutique’s giant decor, Lewis The Pumpkin Ghoul, is available for $180 at Target’s website.

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