ROKU fans will receive a slew of new content next week specifically tailored to sports enthusiasts.
The leading streaming service is ready to launch the Roku Sports Channel on Monday, looking to diversify its already extensive library of free content.
The new channel will feature Major League Baseball games on the MLB Sunday Leadoff and “GMFB: Overtime,” a reboot of a previous National Football League program.
Other offerings include live Formula E racing and “The Rich Eisen Show,” featuring the Emmy-winning sportscaster.
The channel will also be home to Roku originals, including the second season of “NFL Draft: The Pick Is In.”
The documentary’s first season had a historic opening weekend in 2023, becoming #1 Roku Original Documentary premiere.
Among the portfolio of originals is “WWE: Next Gen,” an eight-part documentary series produced by wrestling legend John Cena.
The series follows athletes as they try to secure a contract with the sports entertainment league.
“Fight Inc: Inside the UFC” will give viewers a behind-the-scenes look at the inner workings of the highly successful organization.
The channel will also include a wealth of exclusive content from partners, including boxing matches, combat sports and even poker games.
And that’s not all – the Roku The Sports Channel will only continue to grow.
Upcoming additions include NBA G-League games and the Roku Original WNBA documentary “Renee Montgomery: A Radical Act.”
O documentary focuses on Montgomery’s journey to become the first former WNBA player to serve as co-owner and executive of a team.
These are just the latest additions to Roku’s portfolio, which has tens of thousands of titles and is constantly growing.
The streamer has become one of the largest FAST TV providers worldwide – an acronym for “free, ad-supported streaming”.
The Roku Channel offers content from more than 250 partners, including live news from networks like NBC, Fox and CBS.
Meanwhile, Roku’s library has more than 350 live TV channels and 80,000 free movies and shows.
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By running ads before and during content, the streaming service can offset the cost of subscriptions – and it is this business model that continues to attract new viewers.
roku, Inc.. reported that it reached 83.6 million viewers during its most recent earnings report — a jump of 2 million from the first quarter of this year.
The company was founded in 2002 by Anthony Wood, an English businessman who moved to the United States as a teenager.
Wood wanted to help TV fans watch what they want, when they want, and came up with the idea of a TV operating system with access to online content.
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Roku launched its first product in 2008 – a streaming box called the Roku DVP, which sold 10 million units in just six days.
The company’s hardware is compatible with any TV that has an HDMI connection. This means that virtually anyone can access the streamer’s growing body of content.
Each player comes with a Roku remote to navigate on-screen menus and control playback.
The company also licenses its operating system to television manufacturers such as Toshiba and Hisense to create Roku-branded TVs.
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