Who is Jools Lebron and what is the Very Mindful Very Demure trend on TikTok?

JOOLS Lebron is a TikToker taking the platform by storm with over a million followers.

The star – who goes by @joolieannie – regularly delights fans with videos about how to be “modest” in different ways.

Who is Jools LeBron?

Jools is a content creator with a fun character who posts comedic videos showing followers how to be modest.

The demure craze exploded after the star posted several satirical videos, including one in which he garnered 8 million views instructing viewers on how to be “modest, modest and respectful in the workplace.”

Other recent videos include advice on how to thank hotel staff modestly and how to be modest when you have the “midnight munchies.”

Another clip shows how to be modest when going out, while a fourth is titled “how to be modest at the drag show.”

One of the creator’s most viewed videos deals with the drama in a modest way.

In this Jools says: “Before I fell into drama, it’s not modest of me, I’ve always been kind and considerate.”

She continues: “Let’s be aware of who we are before someone feeds us drama.”

The star’s content is well-received with one comment saying: “Very upbeat, very uplifting, very supportive, very modest.”

Another fan wrote: “So inspiring. So demure,” while a third person added: “Inspiring. Thank you, loves, I needed to hear that.”

What is the Very Mindful Very Demure trend on TikTok?

Some of Jools’ videos show fans how to act modestly in a series of random situations.

This includes boarding a plane or leaving a Cirque de Soleil show.

Another video also went viral when she showed her followers “how to be modest and take your antidepressants”, stating that she is “mindful” of why she was prescribed the medication.

This has sparked a trend where other TikTokers post clips showing how they are trying to appear “modest” and “conscientious” at work and in life.

What is the meaning of Modest?

According to the Merriam-Webster Dictionary“Modest” is defined as “modest and reserved” and functions as an adjective when you are speaking.

But TikTok users are putting a sillier, cuter spin on the word.

Its new meaning is to be “adequate” or “decent”.

The word is now being used to describe a range of things, from makeup to fashion and attitude.