Furious Amazon Prime members complain the app is “out of control” after controversial update and say it is “now useless”

AMAZON members were frustrated by a big change to Prime Video that they say has made the streaming experience terrible.

Several viewers took to social media to share their annoyance with the streaming platform after a major and controversial change was made by Amazon.

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Earlier this year, the company decided to start showing ads on Prime Video content.

If users want to watch movies and TV shows without ads, they will now have to pay an extra $2.99 ​​per month.

Now, the cost of Prime Video amounts to almost $36 more per year.

A typical Amazon Prime subscription only costs about $14.99 per month.

The controversial change left many Amazon fans furious.

Several took to Reddit to express their frustrations, calling the company “out of control” with the increase in ads.

“Last night I was forced to watch 9 ads in a row. Over and over again,” a viewer posted in a Reddit thread dedicated to Amazon Prime.

“My boyfriend and I discovered that if you pause a program, an ad will appear and bounce across the screen. Then when I resumed it played 3-4 ads. I took a break right after them to talk to my boyfriend and when I resumed, I got 3-4 more ads!!

“Every time you rewind, pause or fast forward, 3-4 more ads. They want you to pay more for the luxury of no ads, but that seems like cheap behavior to me.

The Amazon insider wrote that he hoped the company would “slow down” with the amount of ads shown.

“It’s just out of control.”

Several others agreed, saying the cost of membership isn’t worth the hassle.

“I hardly buy from Amazon, but I use prime video. If there are ads, why do I need an account?” an Amazon member he said.

“I also feel the same way about Netflix. But that doesn’t make sense to me, it just feels like double dipping. Am I crazy thinking about this?

Amazon Prime advantages you may have missed

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The first is Try before you buywhich is exclusive to Prime.

This allows you to try on new styles and sizes of clothes before purchasing them.

You can return them within seven days at no cost – and you only have to pay for the products you keep.

It’s a more economical way to try on clothes as it means you’re not always making money.

The second is Amazon Photoswhich is extremely useful if you are a serial snapper.

This gives you access to unlimited full-resolution photo storage, plus 5GB of video storage.

Third is Prime readingwhich offers “a rotating collection of over 3,000 digital books, audiobooks, magazines, comics, and more.”

Fourth is another advantage for book lovers: Amazon First Reads.

This gives you early access to a new book for free every month.

Fifth is a brilliant privilege called Prime Games.

This gives you free games and gaming content every month, as well as a free Twitch channel subscription to use every month.

You’ll also be able to play a rotating selection of free games on Amazon’s cloud gaming service, Luna.

Sixth on the list is Member Sharing.

This allows you to share your existing Prime membership with your family – specifically between two adults, four teenagers and four children under 13.

Seventh on the list is Amazon Music.

This lets you listen to over 100 million ad-free songs, plus thousands of popular playlists and podcasts.

And finally, don’t forget to unlock Grubhub+.

If you’re a Prime member in the US, you can get a one-year trial of Grubhub+, which normally costs $9.99 per month.

This gives you unlimited $0 delivery fees on any order over $12.

• Get a 30-day free trial of Amazon Prime here

Others said they had already opted for the streaming service because there were no ads.

“I’m outraged,” wrote one user.

“Ad-free videos were half the reason I chose to renew the main subscription. They baited and switched.

OTHER CHANGES

In addition to introducing more ads, Amazon also recently removed other features from the basic Prime Video subscription that are now only accessible with the ad-free subscription.

Specifically, viewers can no longer enjoy Dolby Vision HDR with the basic subscription or Dolby Atmos surround sound at no extra cost.

Amazon defended the changes, with vice president Jay Marine saying it intends to invest more money in content for members.

“We start with the customer and work backwards,” Marine said.

“And by making this change, we will be able to continue to invest in more great content – ​​like hit movies and TV shows and more live sports – and that investment will continue to grow over time to deliver an even better service to Prime members . .”