Biden campaign launches ad campaign in Arizona after abortion decision

President Joe BidenThe re-election campaign launched a paid media campaign on reproductive rights in Arizona on Thursday, two days after the state Supreme Court upheld a ruling almost total ban on abortion dated 1864.

Seven-figure ad buy focuses on former president donald trumpin latest position on abortionin which he again took credit for overturning the landmark Roe v. Wade decision. Wade because of the justices he appointed to the U.S. Supreme Court and said states should decide abortion policy.

The measure is part of a larger and more aggressive strategy to take advantage of Trump’s record on abortion, with Biden’s team mobilizing quickly to respond to an issue that it considers the most motivating for voters in November.

“Because of Donald Trump, millions of women have lost the fundamental freedom to control their own bodies,” the ad opens, with Biden narrating and then saying: “Women’s lives are in danger because of this.”

The 30-second spot, which first aired on MSNBC, will target key young, female and Latino voters both on television and online, according to the campaign.

“Your body and your decisions belong to you, not the government, not Donald Trump,” Biden says directly to the camera before promising, “I will fight like hell to get your freedom back.”

The campaign said it hopes to reach voters in the swing state this month with ads on shows including “Abbott Elementary,” “Survivor,” “Grey’s Anatomy,” “American Idol,” “The Voice” and “Saturday Night Live.” as well as sporting events and entertainment programming on TNT, TLC, ESPN, FX and Bravo.

“This week, women across the state of Arizona are watching in horror as the 1864 abortion ban, with no exceptions for rape, incest or a woman’s health, will soon become the law of the land for Arizonans,” he said. campaign manager Julie Chavez. Rodriguez said in a statement Thursday. “This nightmare is only possible because of Donald Trump.”

A 60 second spot released Monday features testimony from a Texas woman who says she almost died twice from miscarriages because she was denied care.

At the end of the video, the ad text says: “Donald Trump did it.”

Vice President Kamala Harris is expected to travel to Tucson, Arizona, on Friday to hold a political event focused on reproductive freedom, where she plans to put Trump front and center on abortion, a Biden campaign official said.

When Biden was asked Wednesday about his message to Arizonans about the state’s Civil War-era Supreme Court ruling, he told NBC News, “Elect me,” adding that he was from the “21st century, not from that time. They weren’t even a state.”

This article was originally published in NBCNews. with