The Biden campaign on Monday announced a $50 million advertising investment as part of its effort to demonstrate the contrast between President Joe Biden and former President Donald Trump in the days leading up to the first presidential debate in late June. .
As part of the $50 million investment, the campaign is launching a 30-second ad titled “Character Matters” that highlights the trials against Trump in criminal and civil trials.
“He was convicted of 34 crimes, found responsible for sexual assault and committed financial fraud,” says the narrator in the ad. “Meanwhile, Joe Biden is working.”
The campaign said the television ad will run “in all swing states” and on cable TV.
“This election is between a convicted criminal who only defends himself and a president who fights for his family,” says the narrator.
Biden referred to Trump as a “convicted felon” shortly after the verdict was announced, saying it was “disturbing” that “a former president who is a convicted felon is now seeking the office of president.”
While Biden’s campaign attacks Trump for his conviction, Biden’s son was convicted of three felony firearms charges last week. After Hunter Biden was found guilty, the president called his son “one of the most brilliant and decent men I know” and said he was “extremely proud” of him.
Biden and Trump, who remain neck and neck in the polls, are expected to face each other in a debate on June 27. The new ad is in line with how Biden is expected to emphasize the contrast between himself and his predecessor on the debate stage.
Biden’s campaign said he is preparing to “hold Trump accountable for his extreme record” during the debate, saying Biden is “projecting himself as a wise and steadfast leader in contrast to Trump’s chaos and division.”
The paid media campaign for June includes investments aimed at reaching Black, Latino, Asian American, Native Hawaiian and Pacific Islander voters, according to the campaign.
The $50 million paid media announcement comes on the heels of successful fundraising efforts for the campaign. Over the weekend, he said, Biden’s campaign and its allies raised more than $30 million as part of a fundraiser in Los Angeles that featured a host of celebrities.
Biden’s campaign ended April with more than $84 million, compared to the Trump campaign’s more than $49 million, Federal Election Commission receipts show. April is the most recent month for which FEC fundraising data is available.
This story originally appeared on NBCNews.com read the full story
