WASHINGTON — President Joe Biden’s campaign is crafting a new move to reach Latino voters in key battleground states during the Copa América football tournamentwhich starts in the US on Thursday.
The campaign aims to reach the millions of viewers expected to watch through a seven-figure ad campaign and organizing effort, a Biden campaign official said.
The re-election team hopes that — with international sensations like Argentina’s Lionel Messi and Brazil’s Vinícius Júnior starring in the tournament — it can score points in front of a diverse, hyper-engaged audience that may not be as tuned into politics or the 2024 race, said the employee.
A 30-second ad – titled “Gooaalll!” – will air in swing states that will host matches next month, such as Nevada, Arizona, Georgia, Florida and North Carolina, according to the campaign. The ads will run in English and Spanish, the campaign said.
“Four years ago, we were closed. The stadiums were empty. Trump failed us”, says the narrator, showing huge sports arenas with empty queues, in a blow to former president Donald Trump’s leadership during the Covid pandemic.
“But then Joe Biden took over. He reopened the country and got us back on the right path,” the ad continues, praising job creation during the Biden administration and highlighting efforts to try to make communities safer from gun violence.
“Trump talks and talks. Joe Biden is ready”, he ends, with a red card superimposed on Trump’s face and the expletive sounded. The commercial will also air on radio and digital platforms on battlefields.
“Our campaign knows the power of showing up to win the Latino vote, and today’s historic announcement of organizing and mobilizing around the Copa América is a perfect example of how to do this important work,” said the Biden-Harris 2024 campaign manager. , Julie Chavez Rodriguez.
She added: “Over the next few weeks, we will harness the energy of the World Cup to mobilize and reach the Latino voters who will decide this election in their communities, on the airwaves and at World Cup games – all with one simple message: President Biden has got us covered. throughout his career and is fighting for our community every day, while Donald Trump has spent every opportunity he has had fighting for himself, while attacking and failing our community.”
The Biden campaign has poured millions of dollars into various advertising campaigns in recent months, most recently announcing a $50 million investment highlighting Trump’s recent felony conviction. But the dispute remains very close, including among Latino voters.
An NBC News poll in January found that the two candidates were roughly tied among Latinos (Trump 42%, Biden 41%), but Biden’s approval rating among Latinos was down compared to 2020. Biden did better in a poll from Pew Research in April, in which Biden won 52% of Latino supporters compared to Trump’s 44%.
Throughout the Copa América, it will try to take advantage of moments of high visibility around the dozens of games to place digital billboards and run advertisements at bus stops, added the director.
The campaign will also start selling gifts in the style of classic football shirts.
The re-election effort will also organize watchdog groups with high-ranking representatives at various campaign offices in swing states to recruit volunteers. In a first-of-its-kind plan, the campaign will also sponsor events at sports bars and restaurants that will show the games, starting in Nevada and Arizona.
The campaign will also offer bilingual toolkits for voters and organizers to host house parties, complete with “break” and “beer break” conversation guides, “to engage your guests about how President Biden is serving Latino families compared to with Trump. anti-Latino agenda,” the campaign said Thursday.
The Copa América takes place every four years, but it rarely happens outside of South America. The television audience in the USA can exceed 100 million people, a number reached in 2016, when it was last presented in North American stadiums and when it was broadcast on Fox and Univision. The final will likely be the most-watched Spanish-language TV show of the year ahead of the November elections, experts estimate.
The U.S. men’s national team plays its first game on Sunday against Bolivia. The next match in the group stage will be against Panama, on June 27, just hours before the first debate of the general elections, both in Atlanta. The Biden campaign plans to host viewing parties for the occasion, hoping people will attend both events.
This story originally appeared on NBCNews.com read the full story
