WASHINGTON (AP) – Vice President Kamala Harris and former president donald trump unveiled new television ads Tuesday as part of a multimillion-dollar battle to gain an edge in this year’s revamped campaign.
Harris’ ad, which is a minute long and describes her as “fearless,” serves as a highlight of her political career, dating back to her days as a courtroom prosecutor in California. The presumptive Democratic nominee, who is less well-known than Trump, is rushing to introduce herself to voters after being placed at the top of the ticket when President Joe Biden ended his bid for re-election just over a week ago.
“This campaign is about who we fight for,” Harris says in the ad, which runs during the Olympics, Bachelorette, the Daily Show and other popular shows.
His campaign said it is the top spot in a $50 million advertising campaign ahead of the Democratic National Convention, which begins Aug. 19 in Chicago.
Meanwhile, Trump tries to define Harris in his own way. The Republican candidate’s half-minute ad takes aim at her work on migration issues, dubbing her the “border czar” and blaming her for illegal crossings into the United States. After running headlines about crime and drugs, the video brands Harris as “Failed. Weak. Dangerously liberal.”
Border crossings have reached record levels during the Biden administration, but have fallen more recently.
The Trump campaign has so far booked $12.2 million in television and digital ads for the next two weeks, according to data from media tracking firm AdImpact.
The organization did not have updated numbers from Harris’ campaign as of Tuesday morning.
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