A Democratic-aligned healthcare advocacy group is launching a series of digital ads in key Republican districts highlighting how lawmakers have opposed the Biden administration’s efforts to lower drug prices and healthcare costs.
Protect Our Care’s $1 million campaign, first shared with The Hill, launched Wednesday and targets House Republicans who represent districts won by President Biden in 2020: Reps. David Schweikert (Ariz.) , David Valadao (California), Mike Garcia (California) and Mike Lawler (NY).
The ads will also be seen in the district of Republican Rep. Brett Guthrie (Ky.), who is chairman of the Energy and Commerce health subcommittee.
Each of the members in the ads opposed or spoke out against the Inflation Reduction Act (IRA), which, among other provisions, capped the price of insulin at $35 per month for Medicare beneficiaries and gave Medicare the power to negotiate lower drug prices.
The digital campaign will reach people through over-the-top/streaming media, including YouTube, Hulu, Meta and more. The group is combining announcements with local events and organizing to ensure people in these communities are aware of these reforms.
The IRA was one of the most significant drug market reforms in decades and figures prominently in the Biden campaign’s efforts to convey messages about reducing healthcare costs.
Still, final prices from Medicare negotiations won’t take effect until 2026, and polls show that most of the public is unaware of what the administration has done.
“We continue to highlight the benefits enacted in the Reducing Inflation Act and educate Americans about where their members of Congress stand on these issues,” Leslie Dach, president of Protect Our Care, said in a statement. “It is incomprehensible that Republican lawmakers supported Big Pharma and voted against lowering drug prices.”
This story originally appeared on thehill.com read the full story
