The Food and Drug Administration (FDA) announced that it was rescinding its order banning the sale of Juul e-cigarettes, or e-cigarettes, in light of the new case law.
About two years ago, the FDA banned Juul from selling and marketing its e-cigarette products, saying at the time that the company had failed to prove that keeping its products on the market “would be appropriate to protect public health.”
Juul products have been available for purchase ever since, as the agency lifted its ban later that same year, citing the need for further review. Juul also sued the FDA for failing to release documents that the agency said supported the decision to ban Juul products.
“Today, the FDA rescinded the MDOs issued in June 2022 to JUUL Labs, Inc. This action is being taken, in part, as a result of new case law as well as FDA’s review of information provided by the applicant,” the FDA said in a statement on Thursday.
“Termination of MDOs is not an authorization or a denial and does not indicate whether requests are likely to be authorized or denied,” the agency said. “Termination of MDOs returns applications to pending status under substantive review by the FDA.”
Juul welcomed the news in a statement released shortly after the FDA’s decision was announced.
“We appreciate the FDA’s decision and now look forward to re-collaborating with the agency on a science- and evidence-based process to obtain marketing authorization for JUUL products,” the company said.
“We remain confident in the quality and substance of our applications and believe that a thorough review of the science and evidence will demonstrate that our products meet the legal standards of being appropriate for the protection of public health.”
When the FDA issued its ban in 2022, officials cited the role Juul played in increasing tobacco use among young people. The 2023 National Youth Tobacco Survey, released in November, found that tobacco use decreased in 2023 among high school students and increased among high school students. E-cigarettes continued to be the most popular product for the tenth consecutive year among this group, while consumption of cigarettes and cigars reached an all-time low.
This story originally appeared on thehill.com read the full story
