Arizona Democratic Rep. Ruben Gallego is launching a Copa America-themed ad in his Senate bid as the continental soccer tournament kicks off in the United States.
Gallego’s sixth TV ad overall and first Spanish-language ad, “Champion”, highlights his upbringing as the son of immigrants, a Harvard graduate and Navy veteran.
The Copa América, a continental tournament that originally accepted only South American teams, is being played in the United States for the second time in its history, including teams from North, Central America and the Caribbean.
It is expected to draw a large Hispanic audience, with the Mexican national team – the most popular soccer team in the United States, with more than 60 million followers – set to debut on Saturday against Jamaica.
Mexico will host a group stage match against Ecuador at State Farm Stadium in Glendale, Arizona on June 30.
“As a child, I remember watching football matches with my cousins and rooting for stars like Carlos Valderrama and Hugo Sánchez,” said Gallego, referring to the all-time greats from Colombia and Mexico, respectively.
“When the America’s Cup kicks off this week, communities across Arizona will see this announcement and know that I will fight for the issues that matter most to them, including reducing costs, protecting abortion rights and delivering real solutions to border crisis.”
Just like Gallego’s, other campaigns are clinging to the continental tournament to reach Latinos.
The Biden-Harris campaign released its Copa América ad in Spanish “Good!” on Thursday, before the opening match between Argentina and Canada, which Argentina won 2-0.
In Florida, Senator Rick Scott (R) launched his own “GOOOOL”ad, with a six-figure TV and digital ad buy.
The United States will play its first match on Sunday against Bolivia. The tournament will conclude on July 14 with a final at Hard Rock Stadium in Miami Gardens, Florida.
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