TikTok will label AI-generated content

TikTok will begin labeling AI-generated content uploaded from other platforms as part of an effort to combat misinformation, the company said Thursday.

TikTok is partnering with the Coalition for Content Provenance and Authenticity (C2PA), a project that provides the resources needed to identify AI-generated content.

In the announcement, TikTok said it will use C2PA’s “Content Credentials” technology, which attaches metadata to content that indicates to users that it is generated by AI. The feature is available for images and videos starting Thursday, but will be available “soon” for audio-only content, according to TikTok.

The decision is part of a broader effort by technology platforms to increase the transparency of the use of AI on their platforms. Meta, the parent company of Facebook and Instagram, said in February that it will begin labeling more AI-generated content and remove some that violate its policies.

Increased labeling of AI-generated content was included in President Biden’s executive order signed last October, which focused on managing the risks of emerging technology while ensuring security, privacy and innovation.

TikTok already labels content made with tools within the app.

In addition to the watermarked content, TikTok said it will release 12 videos that “highlight” media literacy skills. TikTok will work with MediaWise, a Poynter Institute program focused on misinformation.

“Our fact-checking network for teens has built an audience with innovative media literacy videos on TikTok since 2019. Five years later, we’re excited to empower even more people to separate fact from fiction online,” said MediaWise Director Alex Mahadevan. said in a statement.

This story originally appeared on thehill.com read the full story