Social platform X, formerly known as Twitter, has taken the final step to complete its rebrand by abandoning Twitter.com.
The site’s URL is now X.com, a pop-up informed users. The change comes about a year and a half after billionaire Elon Musk bought the company and initiated the changes.
Musk posted on friday morning that “all major systems are now on X.com”.
Users saw the message when they opened the platform that said: “Please be advised that we are changing our URL, but your privacy and data protection settings remain the same.”
The domain change was one of the last steps in Musk’s rebrand. While the branding and other changes reflected the company’s new era, the URL remained twitter.com.
Musk announced the platform’s rebranding to X last summer, saying the original name no longer made sense. He said Twitter made sense when the site limited users to 140-character posts, “like birds tweeting,” but now users can post longer messages and hours of video.
Musk said the platform would “say goodbye to the Twitter brand” and “all the birds.” However, when he introduced the new X logo, it was met with criticism.
Some users called the decision to rebrand selfish, saying the iconic logo and name hurt companies that depended on brand recognition.
The transition from former leadership to Musk and from Twitter to
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