Ted Sarandos, co-chief executive of Netflix, said he is confident that artificial technology will not replace content creators or take their jobs, in an interview published Friday.
He said, however, that while AI models themselves may not replace workers, workers who learn to use AI models effectively could eventually take over these jobs.
“I have more faith in humans than that. I really want it”, Sarandos said in an interview with The New York Times when asked about concerns about AI supplanting creators.
“I don’t believe that an AI program will write a better script than a great writer, or that it will replace great acting, or that we won’t be able to tell the difference. AI won’t take your job away,” continued Sarandos. “The person who uses AI well can take your job.”
In a discussion about potential AI payoffs and the future of the technology in the creative industries, Sarandos said he is optimistic about its potential.
“I think AI is a natural kind of advancement of things that are happening in the creative space today,” he said, adding that he hopes writers, directors and editors “use AI as a tool to do their jobs better and to make the things more efficiently and effectively.”
For example, Sarandos said, he hopes AI can expand the field by creating new types of content that can’t be produced by humans.
Sarandos compared the potential effect AI could have on the industry to “the giant leap from hand-drawn animation to computer-generated animation,” noting, “look at how many more people animation employs today than it used to.”
He also noted the public’s resistance to home video and noted that for decades, studios did not license their films for television.
“So every advancement in technology in entertainment has been countered and ultimately resulted in business growth. I don’t know if it would be any different,” he said.
This story originally appeared on thehill.com read the full story
