OpenAI CEO Sam Altman and Arianna Huffington announced a new startup venture to create an artificial intelligence-based health coach as an attempt to use “hyperpersonalization” to improve behavioral health.
Thrive AI Health, a cooperation between OpenAI and Huffington’s Thrive Global, will create an app to focus on habit formation and behavior change, the duo announced in a Time magazine editorial on Monday.
“Yes, changing behavior is difficult. But through hyper-personalization, it’s also something that AI is uniquely positioned to solve,” the two wrote.
“Every aspect of our health is profoundly influenced by the five fundamental daily behaviors: sleep, nutrition, movement, stress management and social connection,” they continued. “And AI, by using the power of hyper-personalization, can significantly improve these behaviors.”
Altman and Huffington said the startup’s eventual product will be trained based on a person’s biometric data and personal preferences to provide recommendations about sleep and eating, among other health priorities.
Personalized health coach notes could be a reminder to go to bed early in order to get enough sleep for an early flight, the pair said, using AI to bring together health and calendar data, for example.
“AI-based diagnostics have already reduced error rates and improved patient outcomes,” they argued. “Now, by focusing AI on promoting healthy behaviors and taking advantage of its ability to process potentially several billion data points, we are putting in our hands a powerful tool for positive change, ensuring the technology works for our well-being and not against it.”
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