TARGET customers have revealed they are doing what they can to avoid the store after the retailer continues to increase anti-theft measures.
Bryan Calhoun, a Philadelphia shopper, became one of many who revealed that the practice of putting everyday items in a cage drove them away from Target.
“It takes the fun out of the experience,” he told Dallas Morning News.
The process forced him to go to different Target locations to get exactly what he wanted.
However, other customers such as Andrew Lax revealed that the locked items have put them off the retailer completely
As anti-theft measures have increased in recent stores, he decided it was best to look for other alternatives.
“If I’m going to miss this experience anyway,” Lax said, “I’m just going to shop online.”
Corey Potter revealed the Los Angeles Times which she now buys on Amazon.
“Instead of going to Target and waiting, I’m just going to give Daddy Bezos my hard-earned money,” said the shopper, referring to Amazon owner Jeff Bezos.
Customers across the country have reported on social media their disdain for locked cabinets.
One person shared similar sentiments to Lax, claiming they could no longer shop in person.
“@cvspharmacy loving the dystopian lockdown display,” he wrote a user on X, formerly known as Twitter.
“It makes it really impossible to shop in person.”
“They should invent a CVS or maybe a Target in a city where you could pick an item off the shelf and buy it,” he said another sarcastically.
“I love going to Target when they inexplicably removed all the call buttons but kept everything locked so you have to wander around aimlessly to find someone to unlock it for you,” one of the posts comments to read.
However, despite customer complaints, Target shows no signs of stopping anytime soon.
Last year, Target CEO Brian Cornell revealed that the company was at risk of losing $500 million due to theft.
“It’s an urgent issue,” Cornell said during a first-quarter earnings call.
“Not just for Target, but for the entire retail industry.”
To stop this, he said the company had to make “significant investments in strategies to prevent this from happening”, which included investing in anti-theft measures.
However, although customers understand the circumstances, many admitted that it doesn’t make them feel any better about shopping in the store.
“I recognize that there is a reason why these things were put in place, but it just makes me not want to frequent that store,” Lax explained.
US Sun has reached out to Target for comment.
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