The 9 Best Bath Towels on Amazon in 2024

An old, scratchy towel isn’t the best way to end a hot shower — wrapping yourself in a warm, fluffy bath towel is a much better ending. And you don’t have to go to a fancy department store or niche boutique to find one. Just like you can find great kitchenware and travel accessories on Amazon, there are plenty of high-quality towels in the online store. But with so many options available, shopping can be difficult.

Whether you’re on a budget or looking to splurge, the key is knowing exactly what to look for to ensure you end up with towels that are plush, durable, and absorbent. To help you shop, we asked interior design experts for their top tips for buying towels. So, using her expertise, we’ve rounded up the highest-rated towels on Amazon.

SKIP AHEAD How We Chose the Best Bath Towels on Amazon | The best bath towels on Amazon | How to buy towels

How We Chose the Best Bath Towels on Amazon

To help you narrow down what to look for in bath towels, we spoke with interior designers and a Brooklinen design expert. This is what they say to keep in mind when shopping for towels:

• Absorption: “Look for towels made from materials like Egyptian or Turkish cotton, which are known for their fantastic ability to absorb moisture,” says Mina Lisanin, interior designer and founder of ML Interiores In New York City. Another thing to pay attention to is the GSM, which can help you deduce how absorbent a towel will be. This metric means grams per square meter and is used to measure the weight of a fabric. A lower GSM (below 400) indicates a lighter, thinner towel, while a towel with a higher GSM tends to be thicker and fluffier – making it more absorbent.
• Certifications: Look for towels that say Standard 100 by Oeko-Tex®, which ensures your towels are free of harmful chemicals, says Katie Elks, Design Director at Brooklyn.
• Color and design: One of the benefits of buying towels on Amazon is the amount of options – no matter what color or style you’re looking for, you can probably find it. “While white towels offer a timeless, clean look and are practical because they can be bleached, keeping them bright and clean over time,” says Lisanin. “But you can also explore different colors and patterns to match the vibe of the bathroom.”

The best bath towels on Amazon

Using the expert guidance above, we’ve narrowed down a list of highly-rated towels from Amazon. Many of these picks were also tested by NBC staffers for our Best of Bed and Bath awards.

Brooklinen Super Plush Soft Towel

These towels from popular bed and bath brand Brooklinen come in a set of two for just under $90 and are 820 GSM, which means they’re plush. “I’m very happy with my Super-Plush bath towels,” said NBC Select Editor-in-Chief Leah Ginsberg. “They are thicker and softer than most other towels I have and are very absorbent. They also look chic – my bathroom is quite simple, so they add a bit of style.” Towels come in white, graphite, ocean and more.

Linen Hammam Bath Towels

“I got these bath towels from Amazon as a more affordable option to offer guests and are great quality for the price – especially since they come in packs of four,” says Mili Godio, editor at NBC Select. “They’re just as absorbent as my fancier towels and nice and long to wrap around you completely.” They are 600 GSM, made from 100% cotton and come in 15 colors and a few different sizes – including 27 inches by 54 inches It is 16 inches by 30 inches.

Coyuchi Cloud Loom Organic Towel

I’ve been a fan of the brand’s bedding for a long time, and last year I purchased these towels. They are 685 GSM, soft and absorbent, and hold up after countless washes. This material is a unique organic variety of natural colored brown cotton yarn, which is more expensive to source. That’s why this towel has a higher price tag, according to Coyuchi.

Sutera Silverthread Waffle Towel

This towel is made from 100% pima cotton and has a waffle pattern with 30% longer threads for greater durability, according to the brand. “These towels are very absorbent,” says Zoe Malin, associate editor of updates at NBC Select. “The fabric immediately began to absorb water from my skin when I wrapped the towel around myself, and my skin became dry quickly.” Towels come in white or gray and are available in a hand towel It is towel size.

Utopia Premium Bath Towel Set

These towels, which come in a set of four or 16, are 600 GSM, which makes them soft and absorbent. They are made from 100% cotton and have double stitching at the hem for greater durability, according to the brand. The towels, which average 4.3 stars across more than 16,300 reviews on Amazon, come in 22 colors.

Tommy Hilfiger Solid American Modern Bath Towel

These Tommy Hilfiger towels are 100% cotton and are 574 GSM. They are Standard 100 by Oeko-Tex® certified, meaning they are made chemical-free and have an average rating of 4.5 stars from over 4,410 reviews on Amazon. To better preserve the quality of these towels, they should be machine washed separately in cold water on the delicate cycle and tumble dried on a low temperature, depending on the brand.

American Soft Linen Luxury Towel Set

Made with 100% Turkish cotton, which Lisanin claims is extra absorbent, this set includes four towels and is available in 20 colors. They are Standard 100 by Oeko-Tex® certified and you get four towels in the set. American Soft’s set has an average rating of 4.4 stars from over 57,600 reviews on Amazon, and you can get these towels in a larger size, too. bath towel size.

Chakir Turkish Linen Towel Set

This towel set has an average rating of 4.5 stars from over 40,600 reviews on Amazon and can be purchased in a set of four towels or in a larger set this includes two bath towels, two hand towels and two washcloths. The towels are made from 100% Turkish cotton and are Standard 100 by Oeko-Tex® certified.

Villa Celestia bath towels

You can buy this 100% cotton towel as single or a set of two or four. These towels are 600 GSM and Oeko-Tex® certified. These towels come in several colors including white, navy It is black and are quick-drying, according to the brand. To clean, these towels can be machine washed and dried.

How to buy towels

If you’re shopping for towels, the experts we spoke to suggested keeping the following in mind:

• To feel: This comes down to preference – some people prefer a fluffier towel, while others prefer a thinner version. “Higher GSM products will be thicker, extremely fluffy and luxurious,” says Elks. This type of towel has maximum absorbency, tends to get warmer and takes up more space in the linen closet. If you prefer a thinner option, consider a waffle towel. This type has raised threads that form small squares, lower GSM, and is lightweight and quick-drying, says Elks.
• Amount: When purchasing towels, consider how many you need for your home. “For a couple, having four to six towels should do the trick, allowing for rotation between uses and wash days,” says Lisanin. “For a family of four, you may want to double this amount, aiming for around eight to twelve towels to ensure there are always enough for everyone.”
• Budget: You’ll want to think about your ideal price before browsing – especially when shopping on Amazon, as there is a wide range of prices available. “You don’t have to spend a lot to find great towels,” says Lisanin. “While high-end options can offer extra softness and durability, there are many mid-range options that offer excellent value for money.”

Meet our experts

At NBC Select, we work with experts with specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest.

• Mina Lisanin is an interior designer and founder of ML Interiores In New York City
• Katie Elks is the design director of Brooklyn

Why trust NBC Select?

Bethany Heitman is an NBC Select contributor and journalist who regularly covers beauty, home and lifestyle. For this story, she interviewed two towel experts.