SHOPPERS have criticized Target for failing customers and forcing them to look for competitors after changes to self-checkout.
The retailer recently released a new policy for all self-checkouts, stating that they could only be used by customers with 10 items or less.
two
two
While the change was made to improve efficiency and the customer experience, since its storewide introduction in March, Target has received backlash.
This increased after some customers were faced with the complete removal of self-checkout.
Shoppers reported huge lines at checkouts, as well as some being kicked out of self-checkout for having too many items, while others were forced to count the products they intended to purchase.
“I need to find a new place to shop,” said one dissatisfied shopper.
Now, another customer has joined the criticism by posting a video of his latest trip to a Target store.
The clip even sparked a response from the retailer.
“In addition to locking down essential items, one of the @Target stores in Brooklyn has closed all self-checkout lanes,” the shopper said on X, formerly Twitter.
“This is the queue at 2:30 pm on a Tuesday afternoon. No wonder Amazon and Walmart are winning.”
The accompanying clip showed a huge queue of bored customers lining up to go to the registers.
The line snaked through the different departments towards the back of the store.
Some customers even turned to shopping carts for support during the long wait.
However, Target responded to claims that its rivals would benefit from the change by outlining why self-checkouts were ended.
“We are prioritizing full-service checkout lines so our qualified team members can support our guests’ experience and provide quick and easy checkout,” the retailer said. he responded.
“We will definitely share your comments.”
However, despite claims that the closure of self-checkouts will provide customers with a “quick and easy checkout”, shoppers have said that queues are now “four times longer”.
“The goal is: we want the checkout experience to be 4 times longer,” a user he said in X.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at several locations were made available only to Walmart+ members.
Other customers reported that self-checkout was closed at specific times and more cashiers were offered in its place.
While shoppers feared that shoplifting would fuel the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would thwart fiercely contested receipt checks.
However, this test has been discontinued.
At Target, items are being limited in auto-checkout.
Last fall, the brand researched new express self-checkout lanes in 200 stores with 10 items or less for added convenience.
In March 2024, this policy was expanded to 2,000 stores in the US.
“We will still only have 2 boxes open at peak times” he wrote other.
“We all know very well that there will still only be a single cash register open,” a third added.
When Target announced its “enhanced checkout experience,” it noted that self-checkout operations would be largely controlled by store leaders.
“Store leaders have the flexibility to open more lanes with Team Member employees and set self-checkout times that suit their store,” said the Press release he stated.
“While opening hours may vary based on store needs, Express Self-Checkout will be available during busy shopping times.”
“We will continue to evolve to provide guests with the right checkout options so they can get what they need,” he added.
The US Sun has reached out to Target for comment on the latest complaints.
This story originally appeared on The-sun.com read the full story
