Adidas has apologized to Bella Hadid after the supermodel was removed from a shoe campaign that referenced an Olympic Games in which Israeli athletes were killed by pro-Palestinian terrorists.
Advertisements by the American supermodel for the relaunch of an Adidas sneaker from The 1972 Munich Olympics were cancelled. on Friday, after pro-Israel groups called them “sick” and offensive.
After reports suggested Hadid was considering legal action against Adidas over the campaign, the company apologized to the model and others.
“Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign,” he said on his Adidas Originals Instagram account.
“These connections are not intentional and we apologize for any upset or distress caused to communities around the world. We made an unintentional mistake.
“We also apologize to our partners, Bella Hadid“ASAP Nast, Jules Koundé and others, for any negative impact on them and we are reviewing the campaign.”
Palestinian terrorists from the Black September group They killed 11 Israeli athletes and a German police officer. at the 1972 Games.
Hadid – whose father is Palestinian – has openly spoken out against From Israel war against Hamas, in which more than 39,000 Palestinians have been killed since October 7, according to the Hamas-run Gaza Health Ministry.
Hamas Insurgents swept into southern Israel on October 7, killing about 1,200 people – mostly civilians – and kidnapping about 250 hostages.
As a result of Hadid’s views and the historic terrorist attack, the American Jewish Committee said Adidas was using “an anti-Israel model” for the campaign, which they said “is a massive oversight or intentionally inflammatory.”
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The executive director of the Movement to Fight Anti-Semitism also said: “For her to release a shoe commemorating an Olympic Games when so much Jewish blood was shed is just sickening.”
After removing the ads on Friday, Adidas said in a statement to Sky partner US network NBC News: “We are aware that connections have been made to tragic historical events, although completely unintentional, and we apologize for any discomfort or distress caused.
“That’s why we’re reviewing the rest of the campaign.”
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