Trump and Harris launch dueling advertising wars

AND Kamala Harris “fearless” or “failed”? Harris and trump Both campaigns launched attempts to define the near-certain Democratic nominee with major new television ads released Tuesday, the first since President Trump Joe Biden withdrew from the presidential race.

A new 60 second ad by Harris, titled “Fearless,” is rich in biographical detail, portraying her rise to the vice presidency as a years-long crusade to hold banks, pharmaceutical companies and criminals accountable as a prosecutor. Meanwhile, former President Donald Trump is going all-in on the “border czar” slogan, attacking Harris as “failed, weak and dangerously liberal” in two 30-second commercials that include images of Harris. 2021 interview with Lester Holt of NBC News in Guatemala, where she was criticized for rejecting a question about why she didn’t visit the U.S.-Mexico border.

The new ads are part of major new campaigns, the first since Biden’s departure reshaped the race and upended both candidates’ plans of attack. And they represent the opening salvo of a 100-day election race unlike any presidential campaign in modern history: Harris hopes to build on her honeymoon phase — and high favors – in November, as Trump seeks to end The new reinvigoration of the Democrats as quickly as possible, reverting to lines of attack similar to those he used against Biden.

The “Fearless” Harris ad is part of a $50 million national placement through the Democratic National Convention on Aug. 19, the Harris campaign said. According to ad tracking firm AdImpact, the campaign booked airtime in the seven states where Biden was advertising — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin — and also added the Omaha, Nebraska market. .

The ad will run on local and national television programming, cable programming, streaming and social channels, the campaign said — including spots during the Paris Olympics and major shows like “The Bachelorette” and “The Daily Show with Jon Stewart.” While Harris’ campaign released the ad on Tuesday, it won’t begin airing on broadcast TV until Wednesday, according to AdImpact.

The campaign has $175.4 million in future reserves through Election Day, according to AdImpact. Harris’ announcement comes on the heels of a $50 million advertising pledge announced by super PAC Future Forward, which has previously supported Biden, last week.

Although Harris’ ad ends with a warning about Trump’s desire to “take our country backwards” by providing tax breaks to billionaires and repealing the Affordable Care Act, the former president’s campaign continues to target Harris as “the America’s frontier czar” in your ad.

Trump’s first ad, which began airing on Tuesday, depicts Harris dancing to hip hop at a White House party and dodging questions during an interview about visiting the border, while the narrator argues that millions of people crossed illegally. the border and 250,000 Americans have already crossed the border. died of fentanyl, “under Harris’ supervision.”

The second Trump’s new place makes a similar argument, using footage from the same NBC News interview while swapping in a clip of Harris laughing. Both are part of a $12.2 million advertising buy through August 12 and distributed across six swing states: Pennsylvania, Georgia, Arizona, Wisconsin, Michigan and Nevada. The Trump campaign, which does not match Harris’ ads in North Carolina or Omaha, has $112.7 million in future reserves through Election Day, according to AdImpact.