Wyndham adds all-inclusive resorts in franchise brand deal

Wyndham Hotels and Resorts expanded its portfolio of all-inclusive resorts on Tuesday through a new alliance with Decameron All-Inclusive Hotels and Resorts.

This full franchise agreement allows Wyndham to add nine of Decameron’s all-inclusive resorts in Mexico, Panama and Jamaica, involving 2,600 rooms.

The companies did not disclose the terms of the resorts’ franchise agreements.

The resorts will maintain the Decameron brand, which is not a soft new brand for Wyndham. However, incoming hotels have soft branding from Wyndham’s Trademark Collection or Ramada. (Hard brands dictate many rules to owners that soft brands do not.)

Travelers can book resorts with cash or loyalty points through the website and app. Wyndham loyalty program members can now redeem points for free stays starting at 15,000 points per night. The prize chart is static, not dynamic. Properties with 15 thousand will remain with 15 thousand points and those with 30 thousand will remain with 30 thousand, regardless of the season.

Decameron has more properties than the all-inclusive resorts that join Wyndham as franchises. Why are some included and others not? Wyndham said he sees “long-term opportunities with Decameron.”

In the short term, Decameron’s priority is greater distribution with its Caribbean resorts.

The Biggest All-Inclusive Trend

The marketing alliance marks Wyndham’s latest move to increase its presence in the fast-growing all-inclusive resort sector. The deal expands the hotel group’s all-inclusive options to more than 50 worldwide.

“Increasingly, operators like Decameron are turning to Wyndham, helping to significantly expand their reach,” said Gustavo Viescas, president of Wyndham for Latin America and the Caribbean.

At the end of 2022, InterContinental Hotel Group (IHG) said on Monday that it had signed a licensing agreement with Iberostar allow IHG to market up to 70 IHG ​​branded all-inclusive hotels and resorts.

Since 2021, Marriott has added approximately 20 all-inclusive resorts in Central America and the Caribbean to its Autograph Collection of hotels through a licensing agreement with Sunwing Travel Group’s hotel division, which manages them.

Performance of the accommodation sector stock index year-to-date

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