BMW to reveal open-top concept and art car at Concorso d’Eleganza Villa d’Este

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BMW is set to make a significant impact at the upcoming Concorso d’Eleganza Villa d’Este with the launch of several new models, including a highly anticipated convertible concept car. This prestigious event, held on the picturesque shores of Lake Como in Italy, will showcase BMW’s latest innovations and celebrate the brand’s history.

The new concept car, presented through a series of enigmatic images, generated considerable excitement. Initial hints from BMW design chief Domagoj Dukec hinted at a convertible design with his comment: “the sky is the limit”. Other clues from BMW Group design chief Adrian van Hooydonk’s recent teaser photo point to the rear of the car, featuring a central protrusion and a distinct opening in the dashboard, likely outlining the trunk lid. The design suggests a possible targa configuration, with a removable roof panel, potentially positioning it as a larger successor to the Z4.

The anticipation surrounding this reveal is heightened by BMW’s history of introducing landmark concept cars at Villa d’Este. Last year, the brand introduced the Concept Touring Coupe, a coupe iteration of the Z4, which attracted significant attention. Whether the new concept will follow a similar path to production remains to be seen, but it’s already generating buzz as a potential highlight in BMW’s lineup.

In addition to the concept car, BMW will also debut the 20th BMW Art Car at the Center Pompidou in Paris. This latest entry in the renowned Art Car series is based on BMW’s M Hybrid V8 Le Mans and continues the tradition of combining automotive engineering with contemporary art. The reveal will coincide with the Concorso d’Eleganza Villa d’Este, underlining BMW’s commitment to innovation and artistic expression.

The event promises more than just cars. BMW Motorrad will present a new motorcycle, intriguingly described as a combination of “rock ‘n’ roll elements on two wheels”. This is in line with BMW’s strategy to diversify its offerings and appeal to a wider audience of enthusiasts.

The story continues

The Concorso d’Eleganza Villa d’Este, which begins on May 24, is expected to be a major highlight on the automotive calendar, with BMW playing a central role. Along with the new concept car and Art Car, the company will celebrate the 25th anniversary of the iconic Z8, adding a nostalgic element to the festivities.

While the automotive world eagerly awaits these revelations, BMW’s participation at Villa d’Este should be a showcase of its past achievements and future directions. The combination of innovative design, powerful performance and artistic collaboration ensures that BMW will be at the forefront of this prestigious event, capturing the imagination of car enthusiasts and art lovers alike.

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