The study was published in the journal Science Advances
New Delhi:
Stories created with the help of ChatGPT are more creative, engaging the audience with more plot twists, compared to those from writers who do not use the tool, according to the research.
However, the researchers also found that diversity in stories from writers using generative artificial intelligence (GenAI) suffered, thus increasing the risk of “collective novelty.”
GenAI can create content – text, image, audio or video – and is based on large language models, which are trained on large amounts of text data and can therefore process, interpret and respond to requests in the natural language that humans use. use to communicate.
The authors of the study, published in the journal Science Advances, found that inherently more creative writers benefited least from ideas generated by ChatGPT, while less creative writers became more creative due to ideas suggested by the GenAI model.
Therefore, the AI “effectively equalized creativity” among all writers, the research team said.
“While these results point to an increase in individual creativity, there is a risk of losing collective novelty. If the publishing industry adopted more generative, AI-inspired stories, our findings suggest that stories would become less unique in the aggregate and more similar to each other,” said study author Anil Doshi, assistant professor at the School of Management at University College London in the United Kingdom.
For the study, 300 participants were tasked with writing a short eight-sentence story (a ‘microstory’) for a target audience of young adults, of whom 600 were recruited to judge the writers’ work.
The writers were divided into three groups. The first was not allowed to receive help from the AI, while the second was able to take an idea, along with the first three sentences of the story, created by ChatGPT for inspiration. The third group was able to choose from up to five AI-created story ideas.
The authors found that the work of writers who received help from AI was 8 to 9 percent more innovative, compared to that of writers who did not rely on AI. Along with novelty, microstories were judged on “usefulness” – would they be engaging enough for the audience and could they be developed and potentially published?
The team also found that less creative writers “became” even more, with AI making their stories fresher by 10.7% and more useful by 11.5%, compared to stories from writers who didn’t. They turned to AI for help.
AI made the work of less creative writers up to 26.6% better, 22.6% more enjoyable and 15.2% less boring, the authors found.
The inherent creativity of the writers was measured through a psychological test – Divergent Association Task (DAT).
Divergent thinking, which allows you to spontaneously think of multiple solutions to a problem, is known to be important for creativity.
Additionally, the authors found that among writers who used GenAI ideas, the stories they produced were 10.7% more similar, compared to writers who didn’t use AI.
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