Adidas said Friday it is “revisiting” its campaign for running shoes inspired by a design dating back to the 1972 Munich Olympics, which has drawn criticism from Israel for the involvement of supermodel Bella Hadid.
BERLIN — Adidas said Friday that it is “revisiting” its campaign for running shoes inspired by a design dating back to the 1972 era. Munich Olympic Gameswhich has drawn criticism from Israel for the participation of supermodel Bella Hadid.
The Germany-based sportswear company has been promoting the SL72 sneakers, which it describes as a “timeless classic.” Israel’s official social media account
Hadid, whose father is Palestinian, has repeatedly made public comments criticizing the Israeli government and supporting Palestinians over the years. After the latest conflict broke out between Israel and Hamas, she posted a statement on October 23 on Instagrammourning the loss of innocent lives and calling on his followers to pressure their leaders to protect civilians in Gaza.
Adidas said in an emailed statement that the campaign for the SL72 shoe “brings together a wide range of partners.”
“We are aware that connections have been made to tragic historical events, although completely unintentional, and we apologize for any upset or distress caused,” he said. “As a result, we are reviewing the rest of the campaign.”
He did not specify what changes would be made.
Members of the Palestinian group Black September stormed the Olympic Village, killing two athletes from Israel’s national team and taking nine more hostage on September 5, 1972. The attackers hoped to force the release of Palestinian prisoners held by Israel, as well as like two abandoned prisoners. wing extremists in West German prisons.
All nine hostages and one West German police officer were killed during a rescue attempt by German forces.
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