OpenAI announces SearchGPT to challenge Google

San Francisco:

OpenAI said on Thursday it was putting its artificial intelligence engine to work in a challenge to Google’s market-dominating search engine.

The startup behind ChatGPT announced that it is testing a “SearchGPT” prototype that is “designed to combine the power of our AI models with information from the web” to quickly respond to online queries and provide relevant sources.

SearchGPT is being made available to a small group of users and publishers for feedback, OpenAI said in a blog post.

The search capabilities refined in the prototype will be integrated into ChatGPT in the future, according to the San Francisco-based company.

Users will be able to interact with SearchGPT through conversational queries and can ask follow-up questions, just as they would if they were speaking to a person, OpenAI said.

Google recently added AI-generated summaries of query results – called “Overviews” – to its search engine, prompting concerns among some that the change would result in fewer opportunities to serve profitable ads.

This new feature offers written text at the top of Google search results, in front of traditional website links, which summarize information that the engine believes answers the user’s search query.

OpenAI’s SearchGPT description seemed similar to Google’s overviews.

Since the launch of ChatGPT in late 2022, companies in the sector have been involved in a frantic race to implement generative AI programs to produce text, images and other content through prompts in everyday language.

“We are innovating at every layer of the AI ​​stack,” Google chief Sundar Pichai said this week during an earnings call for parent company Alphabet, which he also runs.

OpenAI said it is working with some publishers to refine SearchGPT, which is being kept separate from the training of its base generative AI models.

“AI search will become one of the main ways people browse the internet, and it is crucial in these early days that the technology is built in a way that values, respects and protects journalism and publishers,” he said. the head of The Atlantic. said executive Nicholas Thompson in the OpenAI blog post.

“We look forward to partnering with OpenAI in the process.”

OpenAI invited users to sign up for a waitlist to try SearchGPT.

(Except the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)