AP PHOTOS: Venezuelans rally ahead of election many see as biggest threat yet for President Maduro

Flags, motorcycles, electronic merengue and all kinds of T-shirts, including one designed as a collage of photographs from Taylor Swift’s Eras Tour, have been part of the months-long campaigns that led to Sunday’s heated presidential elections in Venezuela.

President Nicolás Maduro is seeking a third six-year term and he and his ruling party face their toughest electoral challenge in decades.

After years of electoral boycotts and internal divisions, the main opposition parties have united to support a single candidate, former diplomat Edmundo González Urrutia. He represents the opposition coalition behind the winner of the bloc’s primaries, Maria Corina MachadoHe was marginalized by the government.