Washington:
Democratic presidential candidate Kamala Harris launched a $50 million ad campaign on Tuesday, capitalizing on the momentum of a fledgling campaign against Republican rival Donald Trump with a minute-long commercial titled “Fearless.”
It was Harris’ first major ad buy since solidifying support for the Democratic nomination after President Joe Biden dropped out of the race on July 21 and endorsed her.
In addition to gaining support from major donors, Harris sparked new energy among groups like young voters, who Biden had been struggling to win over.
Public opinion polls conducted last week showed that Harris, 59, closed the gap to Trump, 78, who still leads in some national polls.
The ads will be released on television, as well as social and streaming channels in all election states in the weeks leading up to the Democratic National Convention, which begins on August 19.
The campaign’s first ad begins with images of Harris as a child and follows her progression to prosecutor, attorney general and vice president of the United States. “The one thing Kamala Harris has always been: fearless,” the ad says.
Since taking her new role, Harris has focused on Trump’s criminal convictions in a secret trial involving a porn star and the other criminal charges he faces, and portrayed him as responsible for a wave of anti-abortion measures in Republican-led states. all over the country.
The Harris campaign’s advertising buy surpassed the $10 million advertising buy announced by the Trump campaign on Monday, to be rolled out in six battleground states this week, as it tries to stem a wave of voter enthusiasm and donations to Harris.
This was Trump’s biggest advertising buy since January.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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