FROM Hollywood to royalty, celebrities have fallen in love with expensive British brand ME+EM.
Here Clemmie Fieldsend shows you how to trick your look.
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ME+EM is the brand on everyone’s lips after Keir Starmer’s wife stepped out in a red midi dress last week – which sold out two days later.
Nicknamed “soft power clothing”, Victoria’s style is understated, graceful and relatable.
Luxury British designer ME+EM is the brand of choice for healthcare professionals – and she’s in good company, as the Princess of Wales is also a fan.
While the £275 red dress with white stitching saw traffic on the brand’s website soar by 300 per cent, a £295 white cropped bolero jacket that Victoria wore on election night also sold out.
The occupational therapist was also spotted in the designer’s £325 green floral silk dress at Sandown Park racecourse last weekend.
The brand, launched in 2009 by Clare Hornby, is also the go-to for royals Sophie Wessex and Zara Tindall, TV presenters Christine Lampard and Alex Jones and even Hollywood’s Margot Robbie, Katie Holmes and Lupita Nyong’o.
Deputy Prime Minister Angela Rayner’s fashion choices have been turning heads lately and two of her recent picks – a £550 mint green pantsuit and a £227 orange cap sleeve midi dress – were also from ME+EM.
It makes sense, as the brand’s target audience is busy, working women who look for the three Fs of clothing – flattering, functional and long-lasting.
It states that its ethos is “smart style for smart women, now and forever”.
It’s a power suit for women who don’t want to wear Margaret Thatcher-style tailored suits.
Plus, it’s the perfect label for Labor women, as brand owner Clare Hornby is married to marketing and PR bigwig Johnny Hornby, who previously worked on Tony Blair’s 2001 election campaign.
While it may not be for school running, Clare has found a formula that looks stylish, complements every figure, and shows that you mean business – without being too ostentatious.
Unfortunately, price is a barrier for many women wanting to recreate the look – a plain white waistcoat retails for £45 and a leather jacket costs £650.
Here we find economical alternatives to the big ME+EM sellers. . .
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This story originally appeared on The-sun.com read the full story
