MEGHAN Markle has created her own lifestyle brand called American Riviera Orchard.
Here we take a look at the Duchess of Sussex’s new company and the types of products she will be selling.
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What is the American Riviera Orchard?
American Riviera Orchard is a trademark registered by Meghan Markle.
A source said: “She’s been working on it for over a year and it’s all the things that are on her heart – all the things she’s passionate about.”
The site will focus on home, food, gardening and lifestyle products.
A source told the Mail: “It’s a lifestyle and culinary brand called American Riviera Orchard.
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“The brand aims to coincide with the launch of a new cooking show for Netflix.
“Meghan will make and sell products like jam. And at some point there will be a book and a blog, etc.”
What products will Meghan Markle sell?
The list of products Meghan will sell under her American Riviera Orchard brand is endless.
A list of items for sale in a branded order extension includes soaps, bath creams and oils, gels, and salts.
Complete List of American Riviera Orchard Trademark Application Products
When will American Riviera Orchard be released?
As of August 2024, American Riviera Orchard has no confirmed release date.
The Duchess of Sussex first introduced her new lifestyle company to the world in March 2024.
Meghan’s team created an Instagram page for the brand with the ARO Herald and Montecito label.
This is a reference to the California suburb she and Prince Harry lived in after taking a break from royal duties.
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Since the soft launch, Duchess has been showcasing some of the types of products customers can expect.
A-list members of the Sussexes’ circle received hampers of American Riviera Orchard jam.
Those who have tried the strawberry spread include Kris Jenner, Mindy Kaling and model Chrissy Teigen.
Speaking about the build-up to ARO’s official launch, brand strategist Lucie Greene told The Sun: “I imagine the pop-ups and seeding, and dinner series will continue until some sort of official launch.
“It may still be courting investment.
“If the brand is direct-to-consumer rather than wholesale, a substantial marketing budget will be required for consumer acquisition.
“It is also unclear what leadership she exercises at this time.
“It could be that the jams were the precursor and example to show the proof of concept to talent and investors.”
The Sussexes’ business
Meghan and Harry have undertaken a number of projects since stepping down as senior royals in 2020.
These included Harry’s bombshell memoir Spare, Netflix’s Harry & Meghan documentary and Meghan’s Archetypes podcast.
The Sussexes’ projects haven’t all been smooth sailing, with Meghan’s Spotify deal coming to an end.
This story originally appeared on The-sun.com read the full story
