MEGHAN Markle launched her new lifestyle brand by sending 50 jars of jam to friends and influencers.
But a branding expert said that for the Duchess of Sussex to be successful in her new venture, she needs to show her “warm, regal side”.
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American Riviera Orchard will sell household products such as cookbooks, food and kitchenware when it launches to the public.
Public relations guru Abesi Manyando told Telegraph that Meghan should follow reality star Kim Kardashian’s book with her brand.
They said: “When she was in the UK, Meghan was very good at talking to local people and showing empathy and emotion. To really enjoy it power, she needs to create content that is not too glossy, edited, and considered. I would like to see more of that warm, real side of her.
“This is how people make a connection with a personal brand and this is how you can feel relatable even when you have such a high net worth and status.
“Kim Kardashian is a master at this.”
Sussex renaming
We recently shared how the Duke and Duchess of Sussex have hired a new communications officer, Charlie Gipson, who will represent them in the UK.
It is the first time since ‘Megxit’ – when the couple stepped down from royal duties in 2020 – that they have hired a permanent member of staff based in the UK.
Some have hailed the new hire as part of Meghan and Harry’s global makeover, which has been dubbed “Heghan 2.0.”
Abesi claimed that Meghan “realized she needed a UK publicist to ‘read the room’”.
This was due to the “backlash” to the launch of his brand at a time when King Charles and Kate Middleton are undergoing cancer treatment and the UK is facing a cost of living crisis.
The public relations expert said the timing of the launch of the American Riviera Orchard “wasn’t as sensitive as it could have been.”
And it has been suggested the couple need a fresh start following criticism over their Netflix documentaryHarry’s bombshell memoir, Spare, and Meghan scoring low in popularity with the public in a recent poll.
Abesi also shared how Meghan should change her Archetypes podcast to make it a success, after Spotify ended their deal last June.
She added: “When it comes to her podcast, I would advise Meghan to champion real people with interesting stories from underrepresented backgrounds rather than just using her famous friends.”
When she was in the UK, Meghan was very good at talking to local people and showing empathy and emotion. To truly harness her power, she needs to create content that isn’t too glossy, edited, and considered. I’d like to see more of that warm, real side of her
Abesi Manyando
Meghan’s products
A trademark application by ‘American Riviera Orchard’ showed that Meghan could sell cutlery, decanters, legume spreads and even napkin rings.
So far, the brand’s launch has been sparked by Meghan sending the brand’s jams to 50 close friends and a few influencersincluding Chrissy Teigen, Heather Dorak, Tracy Robbins and Kris Jenner.
Many royal fans posted their excitement about the launch on social media, with one saying: “I’m so excited about these beautiful heavenly jellies from American Riviera Orchard, a wellness brand I’ll be subscribing to!”
Another added: “The more things they add to American Riviera Orchard’s list of potential products, the more excited I get. I will buy everything there.”
What is Meghan Markle’s new business?
Meghan Markle launched a new brand on Instagram called American Riviera Orchard.
Industry experts said the site will focus on home, food, gardening and lifestyle products.
A source told the Mail: “It’s a lifestyle and culinary brand called American Riviera Orchard.
“The brand aims to coincide with the launch of a new cooking show for Netflix.
“Meghan will make and sell products like jam. And at some point there will be a book and a blog, etc.”
Currently the Instagram the page has 617 thousand followers, despite the page only having nine images showing the beautiful logo.
This follows Meghan, 42, shutting down her former lifestyle page, The Tig, in April 2017, shortly after she started falling in love Prince Harry.
Sussex Programs
We recently shared how the Duchess of Sussex is about to launch a new series about “cooking, gardening and friendship”.
She and Harry have two untitled nonfiction projects in production.
The shows are part of the “creative partnership” that Archewell Productions signed with the streaming giant in 2020.
The first series will focus on Meghan and explore “the joys of cooking, gardening, entertaining and friendship,” according to Deadline.
The second series will follow the couple’s love for professional polo.
Filmed primarily at the US Open Polo Championship in Wellington, Florida, the project will be produced by Boardwalk Pictures.
Prince Harry, 39, is known as a great polo player.
The couple released their documentary Harry and Meghan in 2022, offering an insight into their relationship.
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