MEGHAN Markle should involve her children in her new business to ensure its success, says a royal expert.
The Duchess of Sussex, 42, will soon launch her new lifestyle brand, American Riviera Orchard, after teasing the launch by sending jams to influencer friends.
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However, the royal mother-of-two may face some “challenges” with her success, says a brand strategist.
Brand strategist Lucie Green believes Meghan will have to decide whether to make her products expensive or affordable and will have to be careful with any royal references.
Speaking to Fabulous, Lucie shared: “Positioning will be a tightrope, whether it’s to be very sophisticated and exclusive or to make the brand more accessible.”
Now Majesty Magazine editor-in-chief Ingrid Seward says it includes Prince Archie, five, and Princess Lilibetthree, branding could help your success.
Especially after the Duke and Duchess of Sussex came last in royal popularity in a recent YouGov poll, with just Prince Andrew below them in the table.
The royal expert told Fabulous: “I feel like they’re going to need the addition of their children to improve their own image.
“I think if Meghan has her head in the right place and we all think she does and that she’s very intelligent, I think she would definitely like to go a little bit below the childish line.
“As most mothers do, when you have young children, you want to engage with them in every way you can.
“And of course, you see what they like and how they react to things.
“So I think it’s very, very likely that Meghan will start including some kind of children’s stuff in her range of jams or whatever she makes, maybe specialized children’s food.”
Meghan announced that she would launch American Riviera Orchard in March and announced it on Instagram.
According to a report from Page sixMeghan’s company will focus on content for home, garden, food and general lifestyle.
The brand will sell household products such as cookbooks, food and kitchenware.
A trademark application by ‘American Riviera Orchard’ showed that Meghan could sell cutlery, decanters, legume spreads and even napkin rings.
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A source said: “She’s been working on it for over a year and it’s all the things that are on her heart – all the things she’s passionate about.”
Many royal fans posted their excitement about the launch on social media, with one saying: “I’m so excited about these beautiful heavenly jellies from American Riviera Orchard, a wellness brand I’ll be subscribing to!”
Another added: “The more things they add to American Riviera Orchard’s list of potential products, the more excited I get. I will buy everything there.”
What is Meghan Markle’s new business?
Meghan Markle launched a new brand on Instagram called American Riviera Orchard.
Industry experts said the site will focus on home, food, gardening and lifestyle products.
A source told the Mail: “It’s a lifestyle and culinary brand called American Riviera Orchard.
“The brand aims to coincide with the launch of a new cooking show for Netflix.
“Meghan will make and sell products like jams. And at some point there will be a book and a blog, etc.”
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