We EAT jams and dog treats – and now Meghan Markle could add wine to her new lifestyle brand, American Riviera Orchard.
The Duchess of Sussex is planning to release a bottle of rosé and it will be the first item available for purchase by the public, according to the Daily mail.
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Meghan is known for her drinking, naming her now-defunct blog The Tig after her favorite wine, Tignanello, and drinking wine on her first date with Prince Harry in Soho Home in 2016.
A branding expert has shared how it’s a strategic move for the mother-of-two and it could be more profitable than jam.
Branding strategist Lucie Green told Fabulous: “Rose has become an important sector for celebrities to launch their own brands.
“It is a segment that has broad consumer appeal and many leading brands are focusing on concept and lifestyle rather than connoisseur wine drinkers.
“In that sense, it’s almost perfect for an emerging lifestyle brand like Markle’s.”
If Meghan launches her own wine line, she would follow in the footsteps of countless celebrities who also own branded bottles, including Cameron Diaz, George Clooney, Brad Pitt and Kylie Minogue.
Jay-Z owned Armand de Brignac Champagne before selling a 50% stake for $300 million.
According to the Mail, Meghan is expected to sell bed pillows, soapsdecor, fragrances, cookbooks and cookie mixes at American Rivera Orchard in due course.
However, Lucie shared how the delay in the sale could be due to Meghan trying to find investors for the company.
So far, the Duchess of Sussex has sent branded strawberry jam to more than 50 friends and influencersincluding Chrissy Teigen, Heather Dorak, Tracy Robbins and Kris Jenner.
Meghan also sent two more products – raspberry jam and dog treats – to Prince Harry’s polo friend Nacho Figueras.
She shared, “I imagine the pop-ups and seeding, and dinner series will continue until some sort of official launch.
“It may still be courting investment.
“If the brand is direct-to-consumer rather than wholesale, a substantial marketing budget will be required for consumer acquisition.
“It is also unclear what leadership she exercises at this time.
“It could be that the jams were the precursor and example to show the proof of concept to talent and investors.”
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While royal fans still can’t buy any of Meghan’s products, Lucie said the jam promotions have done a lot to boost excitement.
She added: “I think in the sense that they proved that the brand is happening, and not just a press release – the jams were a success.
“And there’s something smart and strategic about starting simple but targeted in terms of the influencers and celebrities she sent them to.”
Meghan announced that she would launch American Riviera Orchard in March and announced it on Instagram.
According to a report from Page sixMeghan’s company will focus on content for home, garden, food and general lifestyle.
What has Meghan Markle teased at American Riviera Orchard so far?
MEGHAN Markle launched her brand’s new Instagram page in March 2024, but no products are available for purchase yet.
Industry experts said the site will focus on home, food, gardening and lifestyle products.
Meghan kicked off the American Riviera Orchard promotion by sending 50 of the brand’s jams to friends and influencers.
Those who received a package included Chrissy Teigen, Heather Dorak, Tracy Robbins and Kris Jenner.
She later revealed two new products from her brand American Riviera Orchard, just hours before Trooping the Color.
Polo player and close friend of Prince Harry, Nacho Figueras received a jar of raspberry jam from the collection, as well as a jar of luxury dog biscuits for his dog.
The brand will sell household products such as cookbooks, food and kitchenware.
A trademark application by ‘American Riviera Orchard’ showed that Meghan could sell cutlery, decanters, legume spreads and even napkin rings.
A source said: “She’s been working on it for over a year and it’s all the things that are on her heart – all the things she’s passionate about.”
Many royal fans posted their excitement about the launch on social media, with one saying: “I’m so excited about these beautiful heavenly jellies from American Riviera Orchard, a wellness brand I’ll be subscribing to!”
Another added: “The more things they add to American Riviera Orchard’s list of potential products, the more excited I get. I will buy everything there.”
This story originally appeared on The-sun.com read the full story
