MEGHAN Markle has reportedly finished filming a cooking show but faces “tough competition”, a brand expert claims.
The Duke and Duchess of Sussex have signed a deal with Netflix worth $100 million and the media company will be “looking for a return on its investment”.
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André BlochPublic relations guru and founder of Andrew Bloch & Associates said Meghan’s new show is “too important to fail” but she will face challenges to make it a success.
The currently untitled project is based in Montecito and is being produced by The Intellectual Property Corporation, part of Sony Images Television.
It doesn’t have an air date yet, but it will “celebrate the joys of cooking, gardening, entertaining and friendship.”
Andrew told Fabulous: “All eyes will be on Meghan’s new show as it delivers big numbers for Netflix.
“They signed a $100 million deal with Harry and Meghan in 2020 and are seeking a return on their investment.
“Netflix will no doubt be heavily promoting the show, however, it will be acutely aware of the fierce competition in the culinary and domestic space.
“This combined with the fact that this is a new path for Meghan and comes from the backlash from Harry Spare, will increase the pressure.”
Open doors
The brand expert said the cooking show is a “huge opportunity” for Meghan and “one she needs to take advantage of”.
Andrew added: “This aligns perfectly with his personal interests, as well as those of his home goods brand, American Riviera Orchard, and his entry into the culinary world.
“This project is too important to failand no doubt Meghan and Netflix will join forces to ensure that doesn’t happen.”
If the show is a huge success, it could open many doors for the Duchess of Sussex, says talent agent and public relations expert Carla Speight.
Carla said: “Meghan has a huge opportunity unlike any she has had before with this new show.
“She can finally show the world who she is behind the glamour, the gossip and the speculation.
“We only know the Dutch woman as a Hollywood star and as the Duke’s fiancée, and now wife.
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“Being able to see Meghan in an authentic and intimate setting gives her the opportunity to show who she is and why Harry fell in love with her in the first place.
“After this show, there will be many opportunities for them.
This project is too important to fail, and no doubt Meghan and Netflix will join forces to ensure that doesn’t happen.
André Bloch
“Cookbooks, gardening and kitchen equipment, live shows, brand deals, the list is endless. They will do incredibly well for it.”
The show was reportedly filmed at an estate “two miles from Meghan’s Montecito mansion,” where Meghan lives with Prince Harry, 39, and his two children, Prince Archie, five, and Princess Lilibet, three.
A Hollywood source said The Daily Beast: “This [filming] everything went well and is in the can.
Meghan’s lifestyle brand
Royal fans are also eagerly awaiting the launch of Meghan Markle’s American Riviera Orchard brand, with jams and wines on the list of potential items so far.
Previously, the Duchess of Sussex ran her now-defunct lifestyle blog, The Tig, which featured recipes, travel guides and fashion, but she shut it down when she started dating Harry.
Brand strategist Lucie added: “I think she has more credibility and has historically leaned more towards lifestyle projects than Harry, who has remained primarily philanthropic in his focus.”
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Meghan teased the launch of American Riviera Orchard in March on Instagram, where the company bio says “by Meghan, Duchess of Sussex.”
Meghan has yet to make a sale despite the initial excitement surrounding the promotion, and Lucie shared how the delay in the sale could be due to Meghan trying to find investors for the company.
She can finally show the world who she is behind the glamour, the gossip and the speculation
Carla Speight
Lucie shared: “It could be that she is still courting investment.
“If the brand is direct-to-consumer rather than wholesale, a substantial marketing budget will be required for consumer acquisition.
“It could be that the jams were the precursor and example to show the proof of concept to talent and investors.”
Harry and Meg’s business fails
Despite relentless media coverage and the enthusiasm generated by Prince Harry and Meghan Markle through their projects, some ventures haven’t fared as well as others.
Meg’s products
Although the website is not yet up and running, we have seen some items that may be offered by American Riviera Orchard.
So far, the Duchess of Sussex has sent branded strawberry jam to more than 50 friends and influencersincluding Chrissy Teigen, Heather Dorak, Tracy Robbins and Kris Jenner.
Meghan also sent two more products – raspberry jam and dog treats – to Prince Harry’s polo friend. Nacho Fig trees.
The Duchess of Sussex is planning to release a bottle of rosé and it will be the first item available for purchase by the public, according to the Daily mail.
Meghan is known for her fondness for alcoholic beverages, naming her now-defunct blog The Tig after her favorite wine, Tignanello, and drinking wine on her first date with Prince Harry in Soho Home in 2016.
This story originally appeared on The-sun.com read the full story
