KEVIN Durant is starting a new business venture in the NBA offseason.
Durant is joining a company that already works with athletes like Patrick Mahomes.
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The Phoenix Suns star has signed with sports drink company Prime as their brand ambassador.
Prime is one of the fastest growing brands in the world and has compiled an impressive list of athletes to represent it.
Aaron Judge, Tyreek Hill and Israel Adesanya are among the biggest names representing the brand.
Other stars from football, baseball, soccer and other sports are also on the list.
Durant shared his excitement about joining the brand in a statement.
“What the PRIME team has built in such a short time is incredible and I am as excited about the growth of their business as I am about the product,” he said.
“I look forward to working together.”
Prime co-founders Logan Paul and KSI also shared their enthusiasm in a joint statement.
“To summarize why we chose KD as our latest PRIME athlete, just take a look at his stats,” they said.
“It’s clear why fans consider him one of the game’s greatest basketball players.
“In addition to his impressive skills on the court, KD is an exceptional role model for young athletes.
“We are extremely happy to welcome KD to the PRIME team!”
Fans loved the new partnership and shared their excitement on social media.
“Keep winning, bro. What the hell,” said one fan.
“Okay, but that’s all,” said another fan.
What does the new TV deal mean for the NBA?
By US Sun Assistant Sports Editor Damian Burchardt.
The new television rights deal promises to be a big win for NBA players.
The league is expected to more than double revenue from its media partners, pocketing around $6.9 billion per year, which will inevitably lead to a huge salary cap increase in 2025-26.
This will cause the value of players’ contracts to skyrocket.
Projected numbers suggest we could see the first $100 million per year deal being signed soon.
Boston Celtics All-Star Jayson Tatum is currently set to earn the highest single-season salary in NBA history, bringing in $71.5 million in 2029-30.
It seems like basketball fans would be on the losing side of the fight if the NBA and TNT actually split.
Inside the NBA is a unique sports entertainment program, as evidenced by ESPN’s continued failure to create its own version of the show in recent years.
The NBA won’t be the same without Kenny and Ernie trying to make sense of Shaq and Chuck’s endless fights every Tuesday night.
“WHERE CAN I BUY THIS BOTTLE?!?!?!?!” a third fan said.
Prime was founded in 2022 and has already made more than US$1 billion in sales by 2023.
Their partnerships are one of the main reasons they have grown so quickly in the US and around the world.
The biggest athlete working with Prime is probably Patrick Mahomes, who signed with the brand in 2023.
“Prime is a disruptive brand that has taken over the beverage industry since its launch,” Mahomes said upon signing.
They change the game and that’s exactly what I strive to be on the field.
“Our partnership is a winning move, uniting innovation and excellence, setting a new standard on and off the field.”
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