NCAA to Consider Allowing Sponsor Logos on Field After Proposed Revenue-Sharing Agreement

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A general view of a college football game between Ohio State and Oregon State at Ohio Stadium in 2018.

College athletics directors are still absorbing the impacts and implications of the proposed settlement of three antitrust athlete compensation lawsuits that the NCAA and Power Five conferences approved last week. But one industry leader already has a prediction about some steps schools could take to help offset a presumed $2.8 billion in damages and billions more in future payments to athletes.

“I believe the NCAA will allow us to place a sponsor logo on the field during the regular season,” Florida athletics director Scott Stricklin said Wednesday at the Southeastern Conference spring meetings in Miramar Beach, Florida. did not exist in the past. Professional sports are putting patches on jerseys. That doesn’t seem like a crazy thing for us to consider these days.

Currently, the NCAA Division I Handbook and NCAA Football Rules have strict restrictions on the use of commercial logos. However, a membership committee made up of representatives from all three competitive divisions added to its agenda for a June 6 meeting a proposal that could change some of these restrictions, an NCAA spokesperson said late Wednesday afternoon. fair. Schools could have a corporate logo as part of the midfield decor, just as is permitted for bowl games and neutral-site games with title sponsors.

Known as the NCAA Playing Rules Oversight Panel, the committee’s responsibilities include reviewing “playing rules proposals, especially those involving player safety, financial impact or image of the game,” according to the NCAA’s website. NCAA. Its current president, according to the NCAA website, is SEC Associate Commissioner Tiffany Daniels.

Toppmeyer reported from Miramar Beach, Florida.

This article originally appeared in USA TODAY: NCAA will consider field sponsor logos to offset revenue sharing



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