Well, here we go: USC is entering the Big Ten with the Pac-12 essentially dead. It’s sad, but the change was completely necessary. As change becomes a more real part of our lives, some people may be feeling the last pangs of regret, an understandable emotional response to the end of what has been a special era for millions of Western Americans in Southern California. and other locations along the coast. .
A simple reminder: No one at USC should feel guilty or responsible for the Pac-12’s explosion. No. The Pac-12 did this to itself. Let’s remember what we said last summer:
The Pac-12 presidents obviously believed that without USC, the conference was still worth much more than ESPN or the market indicated. The presidents did not appear to factor USC’s absence into their calculations. They disregarded the importance of the USC football brand and how much it meant to the conference.
Keep in mind: This wasn’t the first time Pac-12 presidents fatally underestimated USC’s value to the conference.
During Larry Scott’s tenure — when the seeds of the Pac-12’s destruction were sown — the conference refused to give the Trojans the extra revenue share that would have kept them happy as members of the conference. This was a known issue. The conference refused to do anything about it. When George Kliavkoff replaced Larry Scott in 2021, he didn’t have enough time to fix this fractured situation. USC left a year after Kliavkoff took over.
Now we can see that Pac-12 presidents continue to dismiss USC’s real value to the conference. Here we are, with the Pac-12 in shambles. USC fans and other national observers quickly noticed how the loss of the Los Angeles TV market seemed to have no effect on the Pac-12’s calculations, leading to the disastrous decision to reject ESPN’s 2022 media deal.
The only regrets about the Pac-12’s demise should come from Larry Scott, George Kliavkoff and the Pac-12 CEO Group, and no one else, especially USC.
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