COUNTRY singer Parker McCollum is the latest celebrity fan of Patrick Mahomes’ new venture.
The 31-year-old singer received a sample of Mahomes’ popular drink, Throne Sport Coffee.
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Mahomes recently helped make the iced coffee brand a No. 1 bestseller on Amazon with a t-shirt promotion.
The three-time Super Bowl winner sported a shirt emblazoned with the company’s logo during a press conference last month.
Sales of the drink soared after the stunt, with singer McCollum getting in on the action.
He posted an unboxing video to his 1.2 million followers, revealing the drink soundtracked by Dolly Parton’s iconic track 9 to 5.
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“Thank you @patrickmahomes!” the Texas native wrote in response.
McCollum isn’t the first celebrity to show off the unboxing of the new must-have drink.
Last week, Jena Sims, a Sports Illustrated model alongside Mahomes’ wife, Brittany, received her own delivery.
The drink is offered in four flavors – Black, French Vanilla, Salted Caramel and Java Mocha.
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Low in calories, it combines natural caffeine and natural flavors for a quick dose of energy.
“I’m proud to be a part of Throne SPORT COFFEE and to launch and introduce a better iced coffee to the masses,” says Mahomes on the brand’s official website.
“We’ve been working on creating the perfect product for those who are always on the go, looking for a natural energy source with added benefits, and couldn’t be more excited to be on the ground floor of building this brand.”
“I love coffee. I drink a lot. But I don’t like adding sugar,” he added.
“I don’t like putting all the added stuff in there.
“So I wanted to find a healthier version so I could help my body not have that dad bod.”
Mahomes’ star power has proven to be a huge boost for the Throne brand.
Patrick Mahomes Endorsements
Patrick Mahomes earns more than $50 million per season from his contract with the Kansas City Chiefs.
But the superstar quarterback also profits from his brand off the field.
Mahomes has a reported net worth of $70 million.
And that’s largely due to some of the brands he endorses.
The Chiefs star is the face of Adidas in the United States and appears in State Farm commercials.
He also appears in advertisements for Subway and Head and Shoulders.
Mahomes also became the face of the Prime energy drink, owned by Logan Paul and KSI.
The Chiefs quarterback has lucrative partnerships with Adidas, Coors Light, Subway and Head & Shoulders.
After his t-shirt stunt in spring training, Throne CEO and founder Michael Fedele couldn’t believe the increase in sales.
“It’s a big impact,” Fedele said Forbes.
“He’s so engaged and excited about introducing this to the masses.”
“I’ve partnered with people that I believe in, and some have worked and some haven’t, but I think if you have the passion, the belief, you can make things happen,” Mahomes added to the outlet.
“And that’s what I try to invest in.”
This story originally appeared on The-sun.com read the full story
