The Kelce brothers’ podcast is reaching surprising new heights.
When Travis and Jason launched their show in September 2022, it would have been pure fantasy to think that sponsors would be falling over themselves to get a piece of the action.
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But a source close to the NFL superstar duo told The US Sun there is now “intense competition” between 20 major brands that could see the show’s value skyrocket to a staggering $90 million.
Each deal, according to the source, is worth between $2 million and $4 million for a one-year association with the podcast, which is now also attracting interest from TV companies.
Kansas City Chiefs star Travis’ romance with music sensation Taylor Swift has predictably boosted ratings, as about 15-20% of her 2.7 million followers on YouTube and other platforms are full-fledged Swifties.
With audience numbers growing rapidly, plans to move to two shows a week, as well as serious investment in production – studio improvements, larger crew and more cameras – are underway.
BIG PLANS
And there’s also talk of performing on the road in arenas and college campuses.
The brothers recently performed a live show at the home of the Cincinnati Bearcats, where they played college football.
The US Sun’s source says interested companies know the only way forward is to move up to the popular pod, even if the growth rate is beyond their wildest dreams for something that started as a “funny idea.”
“The way the program is growing was not expected,” the source said.
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Renowned guests also got in line to get involved.
Stars like Arnold Schwarzenegger, Patrick Mahomes and Saquon Barkley have been recent guests.
The source claims that bringing in top talent not only helps the Kelces become popular, but also helps them firmly establish themselves as legitimate media heavyweights.
WANTED MEN
The US Sun understands that the brothers are being targeted by some brands to become motivational speakers, while charities are also looking to bring them in to work on various campaigns.
“There are a lot of celebrities and athletes who want to be invited to the show and have to say ‘no’ to most of them,” added the source, who is close to the duo’s entourage.
“The choice is always complicated to make, and when the program takes place twice a week, more people will want to be invited.”
Plans for their post-NFL careers are well underway – and there is no shortage of interest.
Jason, who is being pursued by a number of TV companies to be a commentator for the 2024 season after retiring earlier this year, has several avenues to explore.
And Travis, who may have at least one more year in the NFL and will look to add another Super Bowl triumph to his resume, has been inundated with sponsorship offers and ambassador opportunities as his profile has soared since his relationship with Cruel Summer. singer became public knowledge.
The US Sun also revealed that Hollywood film bosses are planning to free up a $100 million budget and make an action film featuring Jason and Travis.
“All the stars are aligned for New Heights to become one of the best podcasts in the coming years,” the source said.
“One thing is certain: it will also make the brothers richer.”
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This story originally appeared on The-sun.com read the full story
