BALTIMORE Ravens star Lamar Jackson and NFL icon Troy Aikman are locked in a legal battle over their eight pieces.
Both quarterbacks wore the number 8 during their illustrious NFL careers — and now they’re fighting over copyright issues related to the number.
Jackson owns or has applied for several trademarks using his jersey number.
They include phrases “Lamar Jackson was 8,” “Was 8” and “Are you 8 yet?”
Meanwhile, his Era 8 Apparel brand sells t-shirts, hats and accessories, with many adopting the number eight.
And he argued that Aikman’s attempt to use ‘Eight’ on clothing and bags was “likely to cause confusion, or error, or mislead” the purchasing public, according to a legal document. as reported by ESPN.
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The Ravens QB has filed two appeals to the trademark office against FL101, a company that lists Aikman as one of its directors.
FL101 has made nine trademark applications for the use of ‘Eight’ on a range of products including beer, beach towels and energy drinks.
The appeals claim that Jackson “spent considerable time, effort and expense in promoting, advertising and popularizing the number 8 in connection with his personality and fame.”
The Ravens star’s attorney argued that Aikman’s company’s products are “highly similar in sound, appearance, connotation and commercial impression” to Jackson’s trademarks.
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A response from FL101 must be submitted to the federal trademark office by August 18.
Aikman, a former Dallas Cowboys quarterback, launched the light beer brand EIGHT in January 2022.
The brand was initially sold in Texas when it was launched.
“If we go beyond the borders of Texas, we will all be excited because that means there is need and demand outside of the state,” Aikman told CNBC.
Since February, the brand has been for sale in Oklahoma, where he played college football.
“This beer is really for those people who work hard, so it’s only natural that we’re here in Oklahoma,” Aikman said.
“I truly love this state. So much of who I am and what I am was shaped during my time at Oklahoma and I learned the value of hard work and the rewards of it.”
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Aikman is scheduled to call the Ravens’ Monday Night Football games on Oct. 21 and Nov. 25.
“Some of the instant reactions are, how can you own a number?” Christine Farley, a law professor and intellectual property expert at American University, told ESPN.
“The truth is, you can own almost anything you consider a trademark.
“You can possess a scent. You can own a sound.
“You can own a single color. You can own a single number.”
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