The Los Angeles Kings unveiled their new logo on Thursday, offering fans their first look at the nostalgia-inspired design.
The logo is a slightly updated version of the classic logo used by the Kings in the 1990s. Officially called the “chevron” logo, this version of the logo is most associated with Kings great Wayne Gretzky, who played in Los Angeles from 1988 to 1996 .
According to the Kings, the design features a different crown, swapping the old crown from the 90s for the crown design used in 1967, when the team joined the NHL as an expansion team. Other small details have been slightly updated, including the angle of the sides and the font used for “Los Angeles”.
The Kings also chose to maintain the black-gray-white color palette, as opposed to the purple and yellow that the team initially used from 1967 to 1988. Two alternate Kings logos also include a “kick K”, named after the descendant ” K” in the original Kings logo.
Kings COO Kelly Cheeseman said LA Kings Insider that the idea for an updated 90s logo came about a few years ago after the Kings wore throwback jerseys 2019 It is 2020.
“When we released the traditional 90s jersey that we would wear on the ice for the first time in a long time, and we revealed that really cool video that came out, and it was really popular with the fans. come back,” Cheeseman said, adding that COVID has disrupted some of his plans. “We’ve seen the popularity and demand for this brand and shirt.”
Cheeseman said the team moved in a different direction in its merchandising and found that fans and players were excited about Gretzky-era jersey styles. “So the fans spoke, the players spoke, then the journey began. We went through exploring a refreshing vision of what the new look would look like,” he said.
Although the logo is now public, the Kings have not provided any additional information regarding next season’s jerseys. Teams usually release new jersey designs before the NHL Draft, which takes place next weekend.
