Chelsea have increased the price of general season tickets for the first time in 13 years – the first increase under the Clearlake Capital-Todd Boehly regime.
But fears among fans of a big increase have been allayed as general season ticket prices will rise by 5% – less than those of London rivals Tottenham Hotspur.
And Chelsea have decided to maintain the 50% discount on concessions for the 2024-25 season, which is likely to be a hugely popular move.
Chelsea owners Clearlake Capital-Boehly froze prices during the first two years of their reign in recognition of loyal fan support during a turbulent period.
With match day revenue far behind Spurs, Arsenal, Manchester United and Liverpool, Chelsea have had no choice but to increase prices this year. But the five per cent increase means Chelsea’s general season ticket will remain significantly cheaper than Tottenham and Arsenal.
Chelsea agreed to the price increase, following consultation with the club’s Supporters’ Advisory Board, and decided not to change or cancel concessions after reviewing the approach last year.
Tottenham have been criticized by their supporters for removing the concession for new senior season ticket holders – those aged 65 and over – from 2025-26.
The cost of Chelsea’s cheapest adult general season ticket this season was £750, which will rise to £787.50 with the five per cent increase.
Boehly and Clearlake have been criticized by the Chelsea Supporters’ Trust and angry fans this season over a variety of issues, but the decision on overall season ticket prices could help rebuild some confidence.
Chelsea’s owners have made significant changes to hospitality tickets since taking charge. This season the club set the most expensive ticket price in the Premier League, charging an exorbitant £5,000 for fans to sit in the home ‘reserved club’ for the victory over Manchester United in April.
